Motorola launches £89 smartphone to 'kill the dumbphone'
Tuesday 13 May 2014
Motorola has unveiled a new £89 smartphone that it hopes will persuade the few customers still using feature phones to make the jump to more advanced handsets.
The Moto E comes with a 4.3-inch display, a 5-megapixel camera and what the manufacturer claims will be “all day” battery life. The handset does not have access to the faster mobile data of a 4G connection but does run the latest version of Google’s Android operating system.
Motorola are hoping that they can build on the success of their previous budget offering, the £135 Moto G, which received favourable reviews from critics for providing a useable smartphone experience at an affordable price.
The handset was largely responsible for boosting Motorola’s market share in the UK from practically nothing cent to six per cent in the six months following its launch.
Motorola says that with the Moto E they are hoping to drive down the cost of access to smartphones; an ambition that is shared by rivals such as Huawei and Nokia who have introduced their own budget devices recently.
Smartphone penetration is expected to reach 80 per cent in the UK by January next year, with budget devices like the Moto E presenting perhaps a last chance for Motorola to convince first-time buyers to try its handsets.
As well as “all day” battery the Moto E also boasts a scratch resistant screen and waterproof coating – practical features which seem designed to appeal to casual users less worried about the latest processor than having a useable device.
Alongside the Moto E Motorola also launched an updated Moto G, adding 4G capacity and expandable MicroSD storage to the popular handset. The Moto G is more powerful than the Moto E, with the latter offering a dual-core 1.2GHz processor and 4GB of expandable internal memory to the latters quad-core 1.2GHz processor and 8 or 16GB memory.
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