Motorola tablet pricing leak has bloggers' jaws dropping
Monday 07 February 2011
Technology website Engadget has received images of an ad by American retail store Best Buy that says Motorola's Xoom tablet will launch on February 24 and will be priced at $799.99 - a figure that translates into "too much" in the eyes of many technology journalists.
Gizmodo says "The Motorola Xoom sure has a lot of whizbang stuff inside: Crazy dual-core processors! Nvidia graphics! HD camcorder! 1GB RAM! Front camera! 3G that's somehow magically upgradeable to 4G! But, uh, it's eight hundred dollars. And it gets worse."
Bloggers are also surprised that the tablet requires users to sign up for a minimum one-month data subscription to activate the device's WiFi functionality.
"Doesn't really sound like the most appealing proposition we've ever heard," says Engadget, "but maybe if those prices remain static once the Xoom gets its 4G upgrade, we could learn to love them."
French entrepreneur and blogger Loic Le Meur (@loic) tweets, "The Motorola Xoom at $800 will be way too expensive, more than an iPad?! Too much for a gadget."
The Motorola Xoom was first unveiled in January during the Consumer Electronics Show (CES) where it was adored by technology fans and crowned the best gadget of the show.
Motorola provided mainstream consumers with, what was most likely, their first glimpse of the tablet on February 6 during the Super Bowl.
The one-minute-long Motorola Xoom ad references Apple's iconic 1984 Super Bowl ad and ridicules the technology giant's white-earphoned iPad and iPhone consumers, portraying them as zombie-like.
Motorola takes a further dig at Apple's iPad success in a press release for its "Empower the People" ad, saying the ad is "set in an Orwellian, 1984-esque world where technology - and people - are limited by restrictive platforms. Enter Motorola XOOM - the tablet to create a better world - and a new day with optimism, openness, freedom and empowerment."
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