Multitasking shoppers look to their smartphone for purchase advice

Mobile phones are already an integral part of people’s lives but now, more than ever, shoppers are turning to their smartphone when they want to find new products, deals or local recommendations.

Seventy-nine percent of smartphone owners use their device to help them shop, whether it's to compare prices, find additional product information, or search for a local retailer.

While many product searches start online, 70 percent of smartphone-owning shoppers still feel the need to whip out their mobile for extra information while they are in a retail store.

"Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet," said Dai Pham, Google Mobile Ads Marketing Team in an April 26 blog post summarizing the study.

Search engines are the most visited websites by smartphone users, followed by social networking, retail and video sharing websites.

A surprisingly large number of smartphone searches results in some kind of action on the user's behalf. Nine out of ten smartphone searches will end with a consumer taking an action such as purchasing a product, visiting a business, or making a phone call.

Smartphone users are multitaskers. Seventy-two percent said they used their smartphone while consuming some additional form of media.

Even people with their eyes glued to the TV have started to share their screen time with their smartphone. One third of respondents said they used their smartphone while watching TV.

"The Mobile Movement: Understanding Smartphone Users" report was conducted by Google and market research firm Ipsos OTX; 5,013 US adult smartphone internet users participated in the study in late 2010.

http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: IT Support Engineer - Professional Services Firm - Oxford

    £21000 - £24000 per annum + 21 days holidays: Ashdown Group: Technical Support...

    Ashdown Group: 1st/2nd Line IT Support - Oxford - £24,000

    £21000 - £24000 per annum + 21 days holidays: Ashdown Group: 1st/2nd Line IT S...

    Ashdown Group: IT Support Administrator - East Riding of Yorkshire

    £25000 - £30000 per annum: Ashdown Group: IT Support Administrator - East Ridi...

    Ashdown Group: Web Developer - London - £40K plus benefits - Salary negotiable

    £38000 - £40000 per annum + Excellent benefits: Ashdown Group: A leading consu...

    Day In a Page

    No postcode? No vote

    Floating voters

    How living on a houseboat meant I didn't officially 'exist'
    Louis Theroux's affable Englishman routine begins to wear thin

    By Reason of Insanity

    Louis Theroux's affable Englishman routine begins to wear thin
    Power dressing is back – but no shoulderpads!

    Power dressing is back

    But banish all thoughts of Eighties shoulderpads
    Spanish stone-age cave paintings 'under threat' after being re-opened to the public

    Spanish stone-age cave paintings in Altamira 'under threat'

    Caves were re-opened to the public
    'I was the bookies’ favourite to be first to leave the Cabinet'

    Vince Cable interview

    'I was the bookies’ favourite to be first to leave the Cabinet'
    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat
    Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

    Saudi airstrikes are fuelling the Gulf's fire

    Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
    Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

    The only direction Zayn could go

    We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
    Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

    Spells like teen spirit

    A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
    Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

    If fashion is a cycle, this young man knows just how to ride it

    British designer Jonathan Anderson is putting his stamp on venerable house Loewe
    Number plates scheme could provide a licence to offend in the land of the free

    Licence to offend in the land of the free

    Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
    From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

    From farm to fork in Cornwall

    One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
    Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

    Robert Parker interview

    The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
    Don't believe the stereotype - or should you?

    Don't believe the stereotype - or should you?

    We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor