New website shows you just can’t keep a good Kitty down
Tuesday 03 August 2010
While there was certainly a lot of attention being focused on the new kids on the comic book block at Hong Kong Ani-Com and Game fair at the weekend - including the characters from
Little Fighter Online - thousands of fans were still paying homage to the little cat whose popularity seems endless.
The Hello Kitty character has again proved one of the most popular among those dressing up and looking for souvenirs at Ani-Com (http://www.ani-com.hk), which runs until Tuesday, and the little cat without a mouth is now responsible for an industry of her own, reaping more than US$1 billion (766 million euro) a year for its creators, who first unleashed her on the public back in 1975.
The latest to jump on the bandwagon has been the MSN corporation, which has just established an online Hello Kitty theme park with Sanrio (http://promotion.hk.msn.com/nexthellokitty/), which combines online games and downloads with a little bit of advertising for Sony Ericsson's latest range of Hello Kitty-themed mobile phones.
It's a win-win situation for all involved, according to the company behind the online theme park.
"It will engage users to spend more time on MSN as they explore the whole theme park. The Hello Kitty online game and free downloads of MSN theme packs will also drive them to download and keep using Windows Live Messenger," Eric Poon, creative director of Agenda - the digital agency that developed this campaign - was reported as saying.
Already this year there have been reports that a Hello Kitty range of wines is being developed - to go with the comic series, collectables, assorted websites and a live show which has its next stop in the Chinese city of Macau.
The little cat has far-reaching influence in Asia. Famously, back in 2007, Thai police officers who committed minor infractions such as showing up late for work were made to wear Hello Kitty armbands while on duty as punishment.
Hello Kitty online:
Hello Kitty live: https://www.cotaiticketing.com
As anti-Semitic attacks rise, Grant Feller re-evaluates his identity
Savoury patisserie is a thing now
Meet the primary school where every day is National Poetry Day
Kirstie Allsopp has waded into the female fertility debate again
...and it wasn't caused by an asteroid crash, as first thought
Gillian Anderson lays into gender disparity in Hollywood
Striker ignored Brendan Rodger's request to applaud audience
Life & Style blogs
An app for the amorous: Could Good2Go end disputes about sexual consent - without being a passion-killer?
Windows 10 release: Microsoft bypasses 'Windows 9' with new operating system
The Fappening: After the third wave of leaked celebrity photos, why can't we stop it?
Stoptober: How I stopped smoking for good
Couples who gush about each other are the 'most annoying' Facebook users
Former Tory donor Arron Banks ups his Ukip donation to £1million following William Hague 'nobody' comment
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 35,000 walrus gather on north-west Alaska beach 'for a rest'
- 4 Brad Pitt, on the moment he completely lost his temper with Clint Eastwood's son
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
iJobs Gadgets & Tech
£40000 - £45000 Per Annum + benefits: Clearwater People Solutions Ltd: Domino ...
£35000 - £45000 per annum + benefits: Ashdown Group: A highly successful, inte...
£18000 - £23000 per annum + OTE: SThree: SThree are seeking Trainee Recruitmen...
£Competitive + Excellent Benefits: Guru Careers: An Account Director with a ba...