BuzzFeed and CNN announce joint YouTube video channel

The channel hopes to create 'shareable, emotionally compelling video content for a highly-mobile, video-driven generation'

BuzzFeed and CNN have announced today that they will be launching a joint video venture named "CNN BuzzFeed" on YouTube.

The channel will provide news and archival content from CNN, alongside BuzzFeed’s staple viral content.

The channel will seek to apply BuzzFeed’s successful web-strategies and create “shareable, emotionally compelling video content for a highly-mobile, video-driven generation.”

In an official statement, BuzzFeed announced that they are planning to “aggressively expand” their video operations, with Ze Frank, Buzzfeed's executive vice president of video, leading the operation.

New video content is likely to include lists and mash-ups of CNN’s expansive archives, reflected in  the first video to be hosted on the channel, a list of the “most amazing rescue moments shown on CNN”.

BuzzFeed’s current video operation hosts over 500 videos across six YouTube channels, with the videos receiving more than 170 million hits.

Jon Steinberg, CEO of Buzzfeed, told the Wall Street Journal that the company would be investing a low “eight-digit sum” over two years into the new platform.

The partnership is set to encourage a crossover between CNN and BuzzFeed’s demographics, attracting news junkies from the 18-to-34 year old demographic to BuzzFeed, and pushing social-media clicks over to CNN.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Life and Style
Suited and booted in the Lanvin show at the Paris menswear collections
fashionParis Fashion Week
Arts and Entertainment
Kara Tointon and Jeremy Piven star in Mr Selfridge
tvActress Kara Tointon on what to expect from Series 3
Voices
Winston Churchill, then prime minister, outside No 10 in June 1943
voicesA C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
News
i100
Sport
footballBrighton vs Arsenal match report
Arts and Entertainment
Benedict Cumberbatch has spoken about the lack of opportunities for black British actors in the UK
film
News
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Systems Analyst - Tunbridge Wells - £30,000

    £25000 - £30000 per annum: Ashdown Group: Junior Test Analyst/Systems Administ...

    Recruitment Genius: Software Developer - .NET, C#

    £40000 - £65000 per annum: Recruitment Genius: A Global Real Estate Software P...

    Recruitment Genius: Drupal / PHP Developer

    Negotiable: Recruitment Genius: This is an exciting opportunity for a talented...

    Recruitment Genius: IT Technical Support Engineer

    £17000 - £26000 per annum: Recruitment Genius: Due to continuing growth, recru...

    Day In a Page

    Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

    Celebrities call on David Cameron to take more Syrian refugees

    One young mother tells of torture by Assad regime
    Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

    What the six wise men told Tony Blair

    Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
    25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

    25 years of The Independent on Sunday

    The stories, the writers and the changes over the last quarter of a century
    Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

    Homeless Veterans appeal

    As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
    Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

    Smash hit go under the hammer

    It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
    Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

    The geeks who rocked the world

    A new documentary looks back at origins of the computer-games industry
    Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

    Belle & Sebastian is taking a new direction

    Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
    America: Land of the free, home of the political dynasty

    America: Land of the free, home of the political dynasty

    These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
    A graphic history of US civil rights – in comic book form

    A graphic history of US civil rights – in comic book form

    A veteran of the Fifties campaigns is inspiring a new generation of activists
    Winston Churchill: the enigma of a British hero

    Winston Churchill: the enigma of a British hero

    A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
    Growing mussels: Precious freshwater shellfish are thriving in a unique green project

    Growing mussels

    Precious freshwater shellfish are thriving in a unique green project
    Diana Krall: The jazz singer on being friends with Elton John, outer space and skiing in Dubai

    Diana Krall interview

    The jazz singer on being friends with Elton John, outer space and skiing in Dubai
    Pinstriped for action: A glimpse of what the very rich man will be wearing this winter

    Pinstriped for action

    A glimpse of what the very rich man will be wearing this winter
    Russell T Davies & Ben Cook: 'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'

    Russell T Davies & Ben Cook: How we met

    'Our friendship flourished online. You can share some very revelatory moments at four in the morning…'
    Bill Granger recipes: Our chef serves up his favourite Japanese dishes

    Bill Granger's Japanese recipes

    Stock up on mirin, soy and miso and you have the makings of everyday Japanese cuisine