Social games maker Zynga are currently suing the casual sex app ‘Bang With Friends’ for trademark infringement.
Zynga claim that the app’s name abuses the ‘With Friends’ moniker they use for their family-friendly games. Bloomberg reports that Zynga are accusing the app’s developers of selecting “the name ‘Bang With Friends’ for its casual sex matchmaking app with Zynga’s game trademarks fully in mind.”
Launched in January, Bang With Friends works by signing into Facebook. Users select the friends they’re “interested” in and if those lucky individuals have also installed the app and already selected them, then both parties are sent an email.
Forbes writer Kashmir Hill has already pointed out that the app doesn’t live up to its own promises of anonymity, as users who go to add the app on Facebook will be told if any friends of theirs have.
Until recently the founders of the app had chosen to be anonymous, though in June this year, CEO Colin Hodge was interviewed by Business Insider. Hodge revealed that the app currently has more than 1.1 million users and has created more than 200,000 “successful matches.”
Hodge says he simply wants to “make dating more honest and a lot more simple.”