PC maker Dell is thumbing its nose at the recession, this week launching a new top-of-the line range of laptops which will cost UK buyers a minimum of £1,649.
Dell's Adamo range, launched in 24 countries including the UK on Tuesday, is said to be the world's thinnest laptop and is being pitched at high-end buyers who have lapped up devices such as Apple's MacBook Air.
Critics claim Dell, the world's second largest PC maker, lacks the "coolness factor" of its competitors, especially Apple, necessary to pull off its move into the high-end, design-driven laptop market.
But other commentators responded positively to the Adamo launch, saying quality design was the next big trend in laptop sales and Dell would benefit from being able to sell to its loyal customer base.
This article originally appeared in the New Zealand Herald - http://www.nzherald.co.nz/