Products made by Sony, Apple, Dell and ASUS were among the 50 products chosen for the coveted International Forum (iF) product design "best in competition" gold awards on March 2.

The annual award ceremony took place on the opening day of the world's largest digital IT and telecommunications event, CeBIT. The international jury took two days to examine more than 2,486 entries, finally deciding on 50 stunning examples of design across 16 categories.

The winning products were chosen for their "design quality, level of finish, choice of materials, degree of innovation, environmental friendliness, functionality, ergonomics, visualisation of intended use, safety, branding and brand value and aspects of universal design."

Products made by consumer electronics companies ranked highly among the gold award winners with companies such as Sony, Loewe, Apple and iRiver receiving multiple awards for their innovative and beautifully designed products.

The winning products will be featured in the iF product design award exhibition that runs from March through to September at the Hannover exhibition center.

An online gallery of iF product design winners can be viewed at the iF Design website: http://www.ifdesign.de/exhibition_index_e

Gold Award Winners in the Audio / Video category:
Reference Floor Panel - Loewe AG, Kronach
Reference Sound Standspeaker - Loewe AG
Reference 52 LCD TV - Loewe AG
Cyber Shot DSC-TX1 Digital Camera - Sony Corporation
BRAVIA ZX1 Series LCD Flatscreen HDTV - Sony Corporation
iPod shuffle Digital Music Player - Apple, Inc.

Gold Award Winners in the Telecommunications category:
Elderly phone (cp 10) Mobile Phone - Newplan Design Co., Ltd.
Vodafone 135 Stevie Mobile Phone - Vodafone Group Services GmbH
QCM-330 Smartphone - Qisda Corporation

Gold Award Winners in the Computers category:
ASUS Chiclet Laptop Keyboard - ASUSTek Computer Inc.
Dell Adamo XPS Consumer Notebook - Dell Inc.
Domino Inflate USB Memory - Iriver Ltd.
iRiver story E-Book Reader - Iriver Ltd.
13-inch MacBook Pro Laptop Computer - Apple, Inc.
Apple LED Cinema Display LED Monitor - Apple, Inc., Cupertino/USA
TANDBERG Precision HD USB Camera - TANDBERG

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