Facebook? Twitter? Microsoft tops social media use
Wednesday 21 April 2010
Twitter and Facebook are the bane of many bosses, but a new survey has found that employees at Microsoft are the most social media-savvy in the world.
The survey, the first by sales and marketing contact database NetProspex, ranked the top 50 companies based on their social network membership, frequency of social media posts on Twitter and other blogs, and the friendliness or connectedness of a sample of employees for each organization.
The NetProspex Social Index was determined after an analysis of more than 100,000 business executives from the Fortune 1000 companies in the first quarter of 2010.
"This report shows that in today's business environment, employees throughout many of the country's largest corporations are using social networks," Gary Halliwell, CEO of NetProspex, said in a statement.
"This presents a new opportunity for sales and marketing prospecting and lead generation, as strategies adapt to encompass the landscape of social networks."
The survey found that almost half of companies analyzed have employees throughout their organization on social networking sites, with Microsoft leading the way.
Not surprisingly, the list was dominated by technology and software companies, while online retailers such as Amazon.com and eBay claimed two of the top five rankings.
Google and Walt Disney Corp rounded out the top 5, while Microsoft's rival Apple ranked number 10.
Microsoft's tech-savvy ranking comes almost a week after the company launched two new phones - the Kin One and Kin Two - aimed at the youth market and which will enable users to use Facebook, MySpace and Twitter accounts with ease.
Life & Style blogs
iPhone 6S price: new handset to cost the same, Apple unlikely to increase phones' storage
A daily walk 'can add seven years to your life'
Pansexual: What is it - and when did the word become popular?
Ashley Madison leak reveals Cambridge as the UK's cheating capital
What do the emojis on Snapchat mean?
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
Black holes are a passage to another universe, says Stephen Hawking
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
- 1 VMAs 2015: Was Nicki Minaj and Miley Cyrus' awkward acceptance put-down real or staged?
- 2 If you're not already angry about the migrant crisis, here's a history lesson to remind you why you really should be
- 3 Rules on 5p plastic bags likely to lead to arguments at the check-out
- 4 Chaos breaks out in courtroom as father attacks killer of three-year-old daughter
- 5 Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
iJobs Gadgets & Tech
£40000 - £50000 per annum: Recruitment Genius: This is a unique & exciting opp...
£35000 - £45000 per annum: Recruitment Genius: You will be working with a 8 st...
£40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...
£20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...