Facebook and the Electoral Commission will show a message to all adult users in the UK reminding them to vote in May’s General Election.
All users of voting age will see a message at the top of their newsfeeds on Thursday, which is National Voter Registration Day.
The link will direct them to register themselves to vote through the Gov.uk portal. The 2015 election is the first time that voters are able to register online to vote.
But most young people don’t know that they can register online, according to YouGov research. Among 18-24 year olds, 53% are unaware of the change, compared to 35% of 25-39 year olds and 43% of people older than 60.
As well as the reminder at the top of news feeds, users will be able to add an event to their profile that will tell their friends that they have registered to vote.
Facebook cited a study of the 2010 elections which showed that over 300,000 people voted after seeing their friends discuss doing so on Facebook.