People with full internet mobile browsers on their smart phone can now just click on a phone number in Google's search results to be put through to that business, organization or person.
The January 28 addition makes getting in contact with the businesses you are searching for much quicker and easier.
The feature is compatible with most smartphone browsers including those found on the iPhone, Android and Palm platforms.
"[T]he ads and phone numbers you see are based on your location," explains Google "So, if a store or restaurant has multiple locations, you'll be calling the nearest one, and not making reservations in some other city. You can use My Location to make sure you get search results that are tailored to your location."