Intel CEO Brian Krzanich (R) watches a chef demonstrate a cooking application using Intel's RealSense technology that uses voice and gesture commands to eliminate the need to touch a device with dirty hands in the kitchen / Getty Images

CES 2015: Chip firm snubs gamergate as it pledges to hire more women and minorities

Intel has pledged $300 million to fund a drive for diversity in its hiring, as it showed off new tech at the Consumer Electronics Show in Las Vegas.

The chip firm’s CEO Brian Krzanich challenged his own company to have a workforce fully representing the population by 2020 yesterday.

He said the company will hold its managers accountable by tying their pay to progress. The company also is investing $300 million to improve diversity, including initiatives to create a pipeline of women and minorities entering the technology field. 

"This isn't just good business," he said. "It's the right thing to do. When we all come together and commit, we can make the impossible possible." 

He said it was no longer enough to talk about valuing diversity and still "have our workplaces and our industry not reflect the full availability and talent pool of women and underrepresented minorities."

Hewlett-Packard Co. Executive Vice President of Printing & Personal Systems Dion Weisler (L) shows a link made by a Hewlett-Packard 3D printer to Intel CEO Brian Krzanich during his keynote address

According to a report on Intel's website, women made up 24 percent of Intel's workforce in 2013. Non-Asian minorities made up 14 percent.

The challenge comes as tech companies have begun releasing employment-diversity reports and women have faced harassment and threats in the video-gaming community. Krzanich cited both developments and said his company will regularly release progress reports on hiring. 

Krzanich also used a keynote Tuesday to show off the company's RealSense technology for seeing and understanding depth. With that, Intel showed the ability to use hand gestures to scroll a recipe on a tablet while cooking. Drones thought for themselves and maneuvered an obstacle course without human intervention. One man with visual problems showed how RealSense sensors on his clothing let him know what's around him through vibrations. 

It's all part of Intel's efforts to free machines from acting in just two dimensions, defined by the interaction between the screen and input device.

Additional reporting by Associated Press