More than 2,700 companies are preparing for the world's largest consumer technology trade show in Las Vegas this week.

The International Consumer Electronics Show (CES) will take place from January 7 to 10 at the Las Vegas Convention Center in Las Vegas, USA, and is considered to be "THE" technology event to attend in 2010.

Organizers expect more than 950 international technology companies to join the extensive list of US-based exhibitors at this year's event.

Consumers are enthusiastically awaiting CES 2010, hoping to see a wide range of ingenious high-tech product releases from leading companies in the technology field.

"Each year we have increased our presence at CES, as the success of the show demands it," said David Harold, PR director of UK- based Imagination Technologies. "This year we are debuting our consumer brand PURE in the USA, as well as showing the latest developments in our graphics, processor and communications technologies. We didn't consider any other venue for that debut. It had to be CES, as there is no other show that provides such an impressive launch pad for new CE products."

CES is also the place where insiders keep an eye out for new ideas, trends and technologies - especially those being launched by start-ups and companies that are relatively new to the industry.

"CES is the place to feel the pulse of the CE industry and to network with the right people for your business," said Radomir Jovanovic, president and CEO, SPiDCOM Technologies, a French manufacturer of HomePlug AV and Ethernet over Coax (EoC) semiconductors who will be showing at the 2010 edition of CES.

Since the first edition in New York in 1967, products that have been introduced at CES include the Videocassette Recorder (VCR) in 1970, The Compact Disc Player in 1981, High Definition Television (HDTV) in 1998, Microsoft's Xbox in 2001, IPTV in 2005 and the OLED TV in 2008.

January 7 - 10
Las Vegas Convention Center in Las Vegas/USA