iPad Air adoption four times faster than iPad 4, iPad mini

Latest 9.7-inch tablet from Apple may not have drawn in the crowds like the iPhone, but early market data suggests that customers are happy

Apple launched its new iPad Air last week but the latest version of the company’s 9.7-inch tablet has so far received a mix reaction.

As ever there were pictures of diehard fans queuing outside flagship stores and even stories of consumers taking international flights to grab the tablet early, but it also seems that consumers might be wearying of the Apple product cycle – queues for the Air were undoubtedly smaller than those for the iPhone 5s and 5c.

However, given that Apple managed to shift a record breaking 9 million iPhones during the devices’ opening weekend it’s perhaps fair to say that the company is a victim of its own success – it’s difficult to continuously beat your own records.

This interpretation of the Air launch is supported by early data from analytics firm Fiksu. Their numbers (see below for the graph) suggest that adoption of the Air is currently four times faster than both the iPad mini and the iPad 4.

These figures don't reflect any official data from Apple, but they're a good indication of the general reaction to the Air. This will be comforting for Apple and its investors, as the company has recently been reporting flat tablet sales.

Fiksu (which gets it data by monitoring which models log on to its clients’ apps) noted that three days after the Air went on sale it was being used by 0.88 per cent of its client base, compared to the 0.22 per cent who jumped on to the iPad mini and the 0.15 per cent that went to the iPad 4 following their launch.

This broader spread of adoption makes sense given that the Air aims to combine the appeal of both the iPad 4 and the iPad mini, offering the big-screen tablet experience but with its slimmer size and lighter weight offering greater portability.

Sales might also be helped by the delayed launch the update iPad mini. The mini 2 will feature the A7 chip and fingerprint sensor found in the iPhone 5s, as well as a long-awaited upgrade to a Retina scree, but rumoured supply chain shortages have apparently delayed the launch, with some analysts predicted that the mini 2 won't go on sale until next spring.

Despite this, Apple probably aren't too upset about the situation. For now they can just send customers to the pricier iPad Air.

Image credit: Fiksu

The iPad Air - what's new?

The clue's in the name. The Air's major selling point is its thinner, lighter form factor - it weighs just under 500 grams - and like the mini 2 it also gets a bump in processing speed thanks to the new 64-bit A7 chip.  There's also an upgraded battery (10 hours on a single charge) and dual Wi-Fi antennas for faster internet browsing.

However, despite this, the Air isn't a massive update, and Apple are facing tougher and tougher competition in the high-end tablet range, with the Kindle Fire HDX and Microsoft's Surface Pro 2 also angling for your Christmas spending money.

We recommend you give the Air a hands-on (it really is impressively light) but unless you're still using one of the very early iPads (eg the original or the iPad 2) then the update might not be quite worth the money.

peopleFrankie Boyle responds to referendum result in characteristically offensive style
Life and Style
Couples have been having sex less in 2014, according to a new survey
New Articles
i100... with this review
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Holly's review of Peterborough's Pizza Express quickly went viral on social media
footballTim Sherwood: This might be th match to wake up Manchester City
Arts and Entertainment
musicHow female vocalists are now writing their own hits
New Articles
Arts and Entertainment
musicBiographer Hunter Davies has collected nearly a hundred original manuscripts
Blahnik says: 'I think I understand the English more than they do themselves'
Arts and Entertainment
Michelle Dockery as Lady Mary Crawley in Downton Abbey
TVInside Downton Abbey series 5
Life and Style
The term 'normcore' was given the oxygen of publicity by New York magazine during the autumn/winter shows in Paris in February
fashionWhen is a trend a non-trend? When it's Normcore, since you ask
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Graduate BI Consultant (Business Intelligence) - London

    £24000 - £30000 per annum + benefits: Ashdown Group: Graduate BI Consultant (B...

    Service Delivery Manager (Product Manager, Test and Deployment)

    £40000 - £55000 per annum: Ashdown Group: Service Delivery Manager (Product Ma...

    Technical Product Marketing Specialist - London - £70,000

    £50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...

    Trainee Helpdesk Analyst / 1st Line Application Support Analyst

    £18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...

    Day In a Page

    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits
    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam