Singer and pop icon Lady Gaga will take the lead as the creative director for a specialty line of Polaroid Imaging products to be launched at the Consumer Electronics Show (CES) in Las Vegas on January 7.
PLR IP Holdings, LLC, the new owners of the cult instant-imaging brand Polaroid, will bring the iconic line of instant cameras and film to the future generations with the launch of a new range of innovative fashion-inspired products.
Lady Gaga will make a special appearance at the Polaroid booth at the CES on January 7 to share further details of her creative and business partnership with Polaroid.
"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects," said Lady Gaga.
"The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation-blending the iconic history of Polaroid and instant film with the digital era-and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it - finally, have a real job."
This latest partnership is one of many PLR IP Holdings, LLC has formed in an effort to deliver new products to faithful Polaroid customers while at the same time open the brand up to a new generation of digital-savvy consumers.
The Lady Gaga-inspired Polaroid products will go on sale in late 2010.