Lego's point-and-brick browser adventure
Samuel Muston is deputy editor & food editor of The Independent Magazine. He writes a weekly food column – On the Menu – which appears in The Independent on Friday and i on Monday. And also travel and general features. Follow him on Instagram at @smuston
Thursday 28 June 2012
To mark its 50th birthday in Australia, Lego has teamed up with Google to turn the Chrome browser into one large, virtual brick set. The site, buildwithchrome.com, lets users pick a slice of Australia and then get going on a spot of Lego property development. Once you're done, you then "publish" your creation for all to see.
So far, offerings range from the quasi-religious (a Mayan temple and what looks like a Methodist chapel) to the cutesy (a smiley face. Aww).
As counterintuitive as it seems given that Lego is utterly low-tech, this is the latest in a long line of hi-tech forays, which includes Lego Star Wars, Batman and Indiana Jones video games, and a social networking site called ReBrick, which launched in December.
Unsurprisingly, Build with Chrome has got Twitter all a-quiver. But, the question is, how does it, err, stack up against the real thing? Having spent a fruitful 20 minutes playing with it, I can attest to its addictiveness.
But without the pleasing click of bricks (rather than point and click), and the ability to leave bits of Lego lying around the house, which then become traps for the barefooted, it seems a bit wan. Good for big, office-bound kids like me then, but not so good for the little 'uns.
Life & Style blogs
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Tony Blair attacks Jeremy Corbyn's 'Alice In Wonderland' politics
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
- 1 Rules on 5p plastic bags likely to lead to arguments at the check-out
- 2 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
- 3 Blood Moon and Supermoon: September to bring brightest – and dimmest – full Moon of the year on same night
- 4 News agency criticised for describing Amal Clooney as 'actor's wife' in coverage of human rights trial
- 5 David De Gea to Real Madrid: Real finally get their man with £29m bid for Manchester United goalkeeper
iJobs Gadgets & Tech
£40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...
£20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...
£20000 - £25000 per annum: Recruitment Genius: This leader in the e-cigarette ...
£32000 - £40000 per annum: Recruitment Genius: With extensive experience and a...