Lego's point-and-brick browser adventure
To mark its 50th birthday in Australia, Lego has teamed up with Google to turn the Chrome browser into one large, virtual brick set. The site, buildwithchrome.com, lets users pick a slice of Australia and then get going on a spot of Lego property development. Once you're done, you then "publish" your creation for all to see.
So far, offerings range from the quasi-religious (a Mayan temple and what looks like a Methodist chapel) to the cutesy (a smiley face. Aww).
As counterintuitive as it seems given that Lego is utterly low-tech, this is the latest in a long line of hi-tech forays, which includes Lego Star Wars, Batman and Indiana Jones video games, and a social networking site called ReBrick, which launched in December.
Unsurprisingly, Build with Chrome has got Twitter all a-quiver. But, the question is, how does it, err, stack up against the real thing? Having spent a fruitful 20 minutes playing with it, I can attest to its addictiveness.
But without the pleasing click of bricks (rather than point and click), and the ability to leave bits of Lego lying around the house, which then become traps for the barefooted, it seems a bit wan. Good for big, office-bound kids like me then, but not so good for the little 'uns.
Life & Style blogs
Plus lateral thinking and living on London's waterways
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Doctors are allowed to have personal beliefs, just as long as these beliefs do not interfere with th...
Living with Google Glass: what are they actually like to wear?
Mothers' diets may harm IQs in two-thirds of babies
Xbox ONE: 'The ultimate all-in-one home entertainment system': Microsoft finally unveils its latest console
Microsoft's Xbox One: Have the price (£399) and release date (30 November) been leaked by online retailer Zavvi?
Teenagers 'burdened' by Facebook are turning to Twitter says new study
- 1 Terror at Woolwich barracks: Attacker tried to behead and disembowel British soldier
- 2 Mothers' diets may harm IQs in two-thirds of babies
- 3 Gay couple beaten in park urge MPs to moderate language on gay marriage
- 4 After woman sells virginity for $780,000, here are the results of our prostitution survey
- 5 Far-right French historian, 78-year-old Dominique Venner, commits suicide in Notre Dame in protest against gay marriage
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.