Microsoft Bing nabs more web searches in February
Wednesday 17 March 2010
Microsoft's Bing search engine gained market share in the US in February, according to research groups.
Microsoft has worked for years to improve its search technology and narrow the gap with Google. After launching its redesigned search site last June, the company waged a major marketing campaign to position Bing as better than Google or No. 2 Yahoo for shopping, booking travel and searching for medical information.
Microsoft remains in the No. 3 spot, but Bing's share of US searches has crept up a few percentage points since its June 2009 launch, primarily at Yahoo's expense, according to research groups.
Now there's a sign - albeit a small one - that Bing may also be tempting some Googlers.
The Nielsen Co., one of the research groups that tracks the space, said Tuesday that Bing's share of US searches crept up to 12.5 per cent from 10.9 percent in January. Yahoo's share slipped to 14.1 per cent from 14.5 per cent, and Google's decreased to 65.2 from 66.3, Nielsen said.
But tracking Web searches is an imprecise business, and methods and estimates vary among research groups. Last week, comScore Inc. published its own February search rankings, which showed Google gaining a tenth of a percent to 65.5 per cent. Microsoft's share edged up to 11.5 per cent from 11.3 per cent by comScore's count, while Yahoo's slice of US Web searches slipped to 16.8 per cent from 17 per cent.
Life & Style blogs
Charlie Charlie Challenge: everyone on the internet thinks it’s a marketing stunt, but it probably isn’t
Not brushing your teeth can lead to dementia and heart disease
Insomnia could be cured with one simple therapy session, new study claims
What do the emojis on Snapchat mean?
Spanish restaurant El Celler de Can Roca reclaims top spot to be named world's best restaurant
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
- 1 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 2 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
iJobs Gadgets & Tech
£50000 - £100000 per annum: Recruitment Genius: A Partner Manager is required ...
£45000 - £100000 per annum: Recruitment Genius: A Regional Sales Manager is re...
£18000 - £22000 per annum: Recruitment Genius: The company provides IT support...
£45000 - £55000 per annum: Recruitment Genius: This manager is for a successfu...