Microsoft search share rising on Bing power
Wednesday 10 June 2009
In the week since Microsoft launched Bing, its new search engine, the software maker's share of US web searches has crept into double digits for the first time in two years.
But Bing's early gain is no predictor of future success. After all, the last time that happened, Microsoft had resorted to paying people to use Bing's predecessor, known as Live Search.
Bing went live June 3, though some people had access earlier. According to a report from research group comScore Inc., Microsoft snagged 11.1 per cent of US searches from June 2 to June 6. A week earlier, its share was 9.1 per cent.
That still leaves Microsoft a distant third behind Google, which was used for more than 60 per cent of searches in April, and Yahoo, which topped 20 per cent. ComScore did not release more recent figures for those companies.
Search traffic is key because advertisers who place pitches alongside search results will pay more to reach a larger audience. This is the key to Google's profits, while Microsoft's online business is losing money.
Microsoft has tried several tactics to narrow the gap with Google, including the drawn-out but unsuccessful attempt to buy Yahoo.
In June 2007, Microsoft launched the "Live Search Club," a website where people could play games, rack up points and redeem them for prizes.
Every move in an anagram game or a crossword puzzle would kick off a search on Microsoft's site.
That month, Microsoft's US search share jumped to 12.2 per cent, from 9.5 per cent in May 2007, according to comScore. But by October 2007 it had fallen below 10 per cent. And it remained there until Bing's heavily promoted launch last week.
Microsoft had no comment on the new analysis from comScore.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Gadgets & Tech
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
Negotiable: Recruitment Genius: An IT Support Analyst is required to join the ...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£30 per hour: Ashdown Group: An industry leading and well established business...