Microsoft still 'distant third' after Bing launch
Thursday 16 July 2009
Microsoft's redesigned search site attracted more web surfers without doing much for the software maker's market share in its first month.
ComScore estimates that Bing, the new site, snagged 8.4 per cent of US web searches in June, up from 8 per cent in May.
Microsoft remains a distant third to Google and Yahoo, and while the number of searches performed on Bing rose 12 per cent, Google and Yahoo saw queries grow even faster.
It seems Microsoft's slight gain was Yahoo's loss. Google's share stayed steady at 65 per cent. But Yahoo's dipped to 19.6 per cent in June, losing about as much as Bing gained.
Google's dominance means a bigger slice of revenue from search advertising, the small text ads that appear next to search results.
Microsoft has been trying to catch up for years, both with Live Search, its previous web search incarnation, and by trying to buy Yahoo. The Redmond, Washington-based software maker is trying again with Bing, which it says does a better job than competitors for searches related to travel, shopping and health.
Analysts were underwhelmed by the June results. Barclays Capital analyst Douglas Anmuth wrote that he expected Bing's share to come in between 10 per cent and 11 per cent. Anmuth reported the comScore figures in a research note yesterday.
"Bing doesn't exactly set the world on fire," Benjamin Schachter, an analyst for Broadpoint AmTech, wrote in a note to investors. "We continue to believe much of Bing's early interest is being driven by curiosity and early adopters, and not from fundamentally better search experiences or outcomes."
Microsoft executives have said that they don't expect an immediate change in Bing's search share, but the comScore estimates were lower than early June reports showing Microsoft's share topping 10 per cent.
Life & Style blogs
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Archbishop of Canterbury admits doubts about existence of God
- 1 Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
- 2 Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
- 3 Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
- 4 Alex Salmond: 'The rocks would melt with the sun before I'd ever set foot in the House of Lords'
- 5 Ice Bucket Challenge: US firefighter Tony Grider dies after participating in charity craze near power lines
iJobs Gadgets & Tech
£24000 - £30000 per annum + benefits: Ashdown Group: Graduate BI Consultant (B...
£40000 - £55000 per annum: Ashdown Group: Service Delivery Manager (Product Ma...
£50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...
£18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...