Outstanding examples of mobile innovation were highlighted at the Global Mobile Awards.
Winners were chosen across 19 categories that included the best mobile software, applications services and handsets released during 2009.
The awards ceremony took place on February 16 during the GSMA 2010 Mobile World Congress in Barcelona.
HTC's Hero, an android-powered smartphone was the winner of the best device while Apple CEO Steve Jobs won the title of Mobile Personality of the year. VNL's solar-powered GSM base station took home the award for the Green Mobile Award for Best Green Programme, Product or Initiative.
"A remarkable 500 entries from across the global mobile ecosystem were submitted this year, all of an extremely high calibre," said Rob Conway, CEO and Member of the Board, GSMA.
"The demand for new ways to use mobile technology continues to evolve and accelerate at a breathtaking speed, and it is genuinely inspiring to see such inventive thinking and exciting ideas showcased at Mobile World Congress."
THE 2010 GLOBAL MOBILE AWARD WINNERS:
Best Mobile Game
Winner: Iricom - The Last City - Fight For Your Life!
Best Mobile Music Service
Winner: Odyssey Music Group - Deezer
Best Mobile Advertising or Marketing
Winner: CLANMO GmbH and OgilvyOne - The IKEA PS Mobile Interior Planning Tool
Best Mobile TV Service
Winner: CBS Mobile - TV.COM
Best Mobile Location Based Advertising Campaign
Winner: R/GA - Nokia viNe
Best Mobile Enterprise Product or Service
Winner: Research In Motion - BlackBerry Enterprise Server v5.0
Best Mobile Internet Service
Winner: adaffix Gmbh - YELLIX
Best Mobile Money Service
Winner: Safaricom - M-PESA (bulk payment & utility bill) extension to service
Best Use of Mobile for Social and Economic Development
Winner: Grameen Foundation, MTN Uganda, and Google - The Grameen Foundation Application Laboratory (AppLab)
Best Mobile Money for the Unbanked Service
Winner: Zain Bahrain B.S.C - ZAP
The Green Mobile Award for Best Green Programme, Product or Initiative
Winner: VNL - VNL's solar-powered GSM base station
Green Network Award
Winner: Mocambique Celular S.A.R.L (mcel) - Eco Naturalmente (Naturally Thinking Green)
Best Network Technology Advance
Winner: SkyCross Inc - SkyCross iMAT (isolated mode antenna technology) Antennas
Best Service Delivery Platform
Winner: Huawei Technologies Co Ltd - Huawei SDP solution
Best Billing & Customer Care Solution
Winner: Mobile TeleSystems (MTS) - You Individual Optimal Tariff Plan
Best Mobile Technology Breakthrough
Winner: Orange - Mobile High Definition (HD) Voice
Best Mobile Handset or Device
Winner: HTC - HTC Hero
Best Mobile Connected Device (non-handsets)
Winner: Novatel Wireless Inc. - MiFi Intelligent Mobile Hotspot
Government Leadership Award
GSMA Chairman's Award
Winner: Carl-Henric Svanberg, Former CEO of Ericsson and currently Chairman BP
Mobile Industry Personality of the Year as Voted for by the Media
Winner: Steve Jobs, Co-Founder and CEO Apple
Mobile Innovation Grand Prix
Ubidyne (US) for Antenna Embedded Radio