Mobile firms face new fines for mis-selling
Mobile service providers could face fines under new rules designed to prevent mis-selling which come into force today.
Media regulator Ofcom said the rules prevent mobile service providers and those selling their products and services engaging in "dishonest, misleading or deceptive conduct".
The new rules include a requirement for mobile network operators to make sure the customer intends, and is authorised, to enter into a contract.
They will also have to ensure that the terms and conditions of cashback deals offered by their retailers are not unduly restrictive.
Ofcom said the rules were introduced after a significant increase in the number of complaints about cashback schemes and other forms of mis-selling in the mobile phone market.
The regulator said examples of mis-selling complaints from consumers included finding themselves signed up to a more expensive tariff than agreed at point of sale.
Other complaints included signing up to a service after being told coverage in their area is good but then finding that they have little or no reception.
A voluntary code to tackle mis-selling introduced in July 2007 failed to lead to an significant reduction in complaints, Ofcom said.
Providers found to be breaking the new mandatory rules could be fined up to 10 per cent of relevant turnover.
Life & Style blogs
Charlie Charlie Challenge: everyone on the internet thinks it’s a marketing stunt, but it probably isn’t
Not brushing your teeth can lead to dementia and heart disease
Yves Saint Laurent ad banned for featuring 'unhealthily underweight' model
Insomnia could be cured with one simple therapy session, new study claims
What do the emojis on Snapchat mean?
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
- 1 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 2 Amber Peat: Body found in search for missing 13-year-old who left house after argument with her parents
- 3 School kitchen manager 'fired from Colorado school for giving hungry students free lunches'
- 5 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
iJobs Gadgets & Tech
£40000 - £47000 per annum: Recruitment Genius: A 3rd Line Virtualisation / Sto...
£50000 - £100000 per annum: Recruitment Genius: A Partner Manager is required ...
£45000 - £100000 per annum: Recruitment Genius: A Regional Sales Manager is re...
£18000 - £22000 per annum: Recruitment Genius: The company provides IT support...