Netflix admits they use piracy sites to help pick their shows

 

Video streaming giant Netflix has admitted that they study the most popular TV downloads on piracy websites to help decide which content to bring to their service.

Although the piracy of TV shows and film continues to be a thorn in the side for copyright holders, they are still honest reflections of what audiences want to watch.

"With the purchase of series, we look at what it does well on piracy sites," said Kelly Merryman, vice president of content acquisition at Netflix, to Dutch tech website Tweakers.

The Netherlands is the 41 country to receive Netflix’s services, with Merryman offering the example of Prison Break as a TV show that was hugely popular with Dutch pirates, leading to her decision to syndicate it in the country.

"We see what movies are popular in the cinema and what the ratings," said Merryman. "But there are many programs that we will not buy, such as The Voice. Such live programs are better suited for live TV.'s That’s why we do not focus on sporting events, news programs and concert recordings.”

Merryman isn’t the only TV executive to look twice at piracy figures. When asked to comment on the popularity of the Game of Thrones series with online pirates, Time Warner CEO Jeff Bewkes even went as far as to refer to the shows status as the most pirated in the world as “better than an Emmy.”

Netflix’s streaming model also hopes to combat piracy by offering ‘near instant syndication’ – a method that was used for the screening of the final episodes of Breaking bad (but that didn’t stop the showing being downloaded more than half a million times in just 12 hours).

The company's chief Executive had previously told Tweakers that his service helped cut down on piracy by providing a more efficient and enjoyable service. "In Canada BitTorrent is down by 50% since Netflix launched three years ago," he said. "But there's still a lot of people who torrent."

A recent study of piracy in the UK showed that a quarter of all downloads in the country were illegal in nature, but also that a small minority of users were responsible for the majority of downloads with just two per cent of internet users accounting for three quarters (74 per cent) of all downloads.

Suggested Topics
Sport
Lewis Hamilton and Nico Rosberg

Welcome to The Independent's live coverage of the Abu Dhabi Grand Prix, the final race of the 2014 season that sees Lewis Hamilton and Nico Rosberg battle it out for the Drivers' Championship.

Life and Style
Small winemakers say the restriction makes it hard to sell overseas
food + drink
News
Former civil rights activist who was jailed for smoking crack cocaine has died aged 78
Arts and Entertainment
Jerry Hall (Hand out press photograph provided by jackstanley@theambassadors.com)
theatre
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Arts and Entertainment
tv
Arts and Entertainment
Carrie Hope Fletcher
booksFirst video bloggers conquered YouTube. Now they want us to buy their books
Sport
Lewis Hamtilon and pole-sitter Nico Rosberg
SportShould F1's most aggressive driver curb his instincts in title decider?
Arts and Entertainment
Damien Hirst
artCoalition's anti-culture policy and cuts in local authority spending to blame, says academic
Sport
premier leagueMatch report: Arsenal 1 Man United 2
Arts and Entertainment
Kirk Cameron is begging his Facebook fans to give him positive reviews
film
News
i100
Arts and Entertainment
Jason goes on a special mission for the queen
tvReview: Everyone loves a CGI Cyclops and the BBC's Saturday night charmer is getting epic
Sport
Jonny May scores for England
rugby unionEngland 28 Samoa 9: Wing scores twice to help England record their first win in six
Life and Style
fashionThe Christmas jumper is in fashion, but should you wear your religion on your sleeve?
Sport
Tony Bellew (left) and Nathan Cleverly clash at the Echo Arena in Liverpool
boxingLate surge sees Liverpudlian move into world title contention
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Senior Project Manager

    £45000 - £65000 per annum: Recruitment Genius: This is a fantastic opportunity...

    Recruitment Genius: Customer Service Executive

    £20000 per annum: Recruitment Genius: A Customer Service Executive is required...

    Ashdown Group: Junior SQL DBA - London - £39,000

    £37000 - £39000 per annum + benefits: Ashdown Group: SQL Database Administrato...

    Recruitment Genius: PHP Developer

    £26000 - £32000 per annum: Recruitment Genius: Expanding creative studio requi...

    Day In a Page

    Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

    Kenyans still waiting for justice over Mau Mau uprising

    Thousands join class action over Britain's role in the emergency
    Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

    The last Christians in Iraq

    After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
    Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

    Britain braced for Black Friday
    Bill Cosby's persona goes from America's dad to date-rape drugs

    From America's dad to date-rape drugs

    Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
    Clare Balding: 'Women's sport is kicking off at last'

    Clare Balding: 'Women's sport is kicking off at last'

    As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
    Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

    Oh come, all ye multi-faithful

    The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
    Dr Charles Heatley: The GP off to do battle in the war against Ebola

    The GP off to do battle in the war against Ebola

    Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
    Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

    Flogging vlogging

    First video bloggers conquered YouTube. Now they want us to buy their books
    Saturday Night Live vs The Daily Show: US channels wage comedy star wars

    Saturday Night Live vs The Daily Show

    US channels wage comedy star wars
    When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

    When is a wine made in Piedmont not a Piemonte wine?

    When EU rules make Italian vineyards invisible
    Look what's mushrooming now! Meat-free recipes and food scandals help one growing sector

    Look what's mushrooming now!

    Meat-free recipes and food scandals help one growing sector
    Neil Findlay is more a pink shrimp than a red firebrand

    More a pink shrimp than a red firebrand

    The vilification of the potential Scottish Labour leader Neil Findlay shows how one-note politics is today, says DJ Taylor
    Bill Granger recipes: Tenderstem broccoli omelette; Fried eggs with Mexican-style tomato and chilli sauce; Pan-fried cavolo nero with soft-boiled egg

    Oeuf quake

    Bill Granger's cracking egg recipes
    Terry Venables: Wayne Rooney is roaring again and the world knows that England are back

    Terry Venables column

    Wayne Rooney is roaring again and the world knows that England are back
    Michael Calvin: Abject leadership is allowing football’s age-old sores to fester

    Abject leadership is allowing football’s age-old sores to fester

    Those at the top are allowing the same issues to go unchallenged, says Michael Calvin