Publishing venture bets on iPhone short stories
Monday 19 April 2010
A new publishing company is betting that readers will bypass electronic readers such as Amazon's Kindle and Sony's Reader in favour of reading bite-sized stories on mobile devices they already own.
Ether Books will launch at the London Book Fair on Monday, and will offer a catalogue of short stories, essays and poetry initially via Apple's iPhone and iPod Touch, by authors including Alexander McCall-Smith and Louis de Bernieres.
Well over 1 billion mobile phones are expected to be sold worldwide this year, compared with just a few million e-readers. Apple alone has already sold more than 85 million iPhone and iPod touch devices, and has just launched its iPad tablet PCs.
"The tech press may be slavering over the iPad, Kindle and Sony eReader as traditional publishers leap over themselves to expand their e-book offerings," Ether Books Digital Director Maureen Scott said.
"But at Ether Books we've made the decision to go straight to distributing short works via our iPhone app to devices people already own, are familiar with and are happy to use when they have 10-15 minutes to spare."
Scott previously worked for British technology group Psion, was a director of U.S. mobile Web pioneer Openwave and managed the development of the first airline consumer self-booking reservation product at British Airways.
Life & Style blogs
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
Scottish independence referendum: A nation divided against itself
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Scottish independence: The Queen breaks silence on referendum debate – as think tank warns of £14bn black hole if Scotland votes Yes
Archbishop of Canterbury admits doubts about existence of God
- 1 Mario Balotelli: Staff at arson-hit Manchester Dogs' Home convinced Liverpool striker is behind five-figure donation
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 There is literally not a single woman in this iPhone 6 queue
- 4 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
- 5 Scottish independence: Tory revolt against 'devo max' grows as Rail Minister Claire Perry joins
iJobs Gadgets & Tech
£24000 - £30000 per annum + benefits: Ashdown Group: Graduate BI Consultant (B...
£40000 - £55000 per annum: Ashdown Group: Service Delivery Manager (Product Ma...
£50000 - £70000 per annum: Ashdown Group: Cloud Product and Solutions Marketin...
£18000 per annum: Ashdown Group: An established and growing IT Consultancy fir...