Samsung aims to treble smartphone sales in 2010
Thursday 04 February 2010
South Korea's Samsung Electronics said today it aimed to treble smartphone shipments this year to more than 18 million units as the world's second-biggest cellphone maker scrambles to make a mark in the fast-growing smartphone market.
Beefing up smartphone offerings is a key challenge faced this year by Samsung and its home rival LG Electronics Inc, which together account for more than 30 per cent of the overall cellphone market but hold very small pieces of the smartphone market.
"There'll be a big change in our smartphone strategy this year," Shin Jong-kyun, head of Samsung's mobile division told reporters.
"We plan to strengthen our smartphone business this year by not just improving hardware offerings but also beefing up content, applications, services."
Samsung, which has about 20 per cent of the global mobile phone market but only about 3 per cent of the smartphone market, said it would aggressively promote its own open smartphone platform Bada, which has received little attention from handset vendors and developers since being launched late last year.
The focus of the handset market has started to shift to software with Apple and Google entering the market.
Traditional mobile phone makers have lost ground to Apple's iPhone and Blackberry-maker Research in Motion in the lucrative smartphone market.
Research house Gartner expects the smartphone market would nearly treble to 525 million units by 2012 from 179 million in 2009.
Samsung, which sold 227 million mobile phones last year, said it aimed to grow faster than the broader market by selling about 260-270 million phones this year.
Life & Style blogs
Paris Fashion Week: Skirting the issue for the stylish boys' brigade
Losing appetite as you age? Try adding umami flavour to restore the 'joy of taste'
The enemy within: People who hear voices in their heads are being encouraged to talk back
SAG Awards 2015: Best and worst gowns on the red carpet
Apple stopped a fingerprint scanner from appearing in Google’s Nexus 6
Nigel Farage: NHS might have to be replaced by private health insurance
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
George Galloway condemns 'racist, Islamophobic, hypocritical rag' Charlie Hebdo at freedom of speech rally
British Muslim school children suffering a backlash of abuse following Paris attacks
- 1 UK weather: Snow to fall in the coming week with sub-zero temperatures to last until early February
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 The enemy within: People who hear voices in their heads are being encouraged to talk back
- 4 Phil Neville backtracks on Tomas Rosicky 'I'd smash him' comments from Match of the Day 2
- 5 SAG Awards: Fake applause track interrupts Reese Witherspoon
iJobs Gadgets & Tech
£45000 - £50000 per annum: Investigo: My client, a global leader in providing ...
£28000 per annum: Ashdown Group: A highly reputable business is looking to rec...
£20000 per annum: Ashdown Group: A highly reputable business is looking to rec...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...