Social network giant Twitter apologises after sending fake tweets from real user accounts
Promotional blog featured posts from real users apparently discussing commercials they had seen
Twitter has been forced to apologise after it issued a string of fake tweets from the accounts of real users in a bid to promote one of its products.
The tech firm championed a new advertising service on its blog earlier this week, accompanied with bogus tweets attributed to three social networkers, who were apparently discussing commercials they had seen.
The blog was designed to promote one of the San Francisco based firm's latest ventures, which enables companies to promote their television advertisements on Twitter.
The micro-blogging site has now said sorry for the “mistake” and updated its site to attribute the endorsements to its own staff.
A note on its marketing webpage now reads: “An earlier version of this blog post included an image with mock tweets from real users of our platform.
“This was not OK.
“Once we became aware of this mistake, we took it down immediately.
“We deeply apologise to the three users included in the earlier images.”
One stated: “What is the song in the new barristabar commercial? I love it!!” and another read: “The barristabar ad is giving me the coffee shakes. Looks so good!”
But the tweets were all fictional and the social networkers were unaware their profiles had been used.
The company later tweeted the trio saying: “Hey Neil-Gottlieb, WilliamMazeo, subhash-tewari - so sorry about the confusion earlier today. We're fixing the problem now.”
Mr Mazeo, whose Twitter profile states he is from Brazil, replied: “Don't do this again.”
Mr Gottlieb, from Philadelphia, added: “Still curious how it happened.”
Life & Style blogs
The mother who never gave up on her child abused by the Oxford child sex ring
Britain scrapes into top 25 countries in the world to be a mother in Save the Children report
How to gain confidence and maximise your sexual potential
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
In defence of liberal democracy
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
Andy McSmith's Sketch: Feisty audience is the real star of an enlightening show
- 2 Top Gear: Jodie Kidd, Philip Glenister and Guy Martin 'in advanced talks' to join show
- 3 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 4 University student in court for allegedly covering housemates' food in window cleaner and spit
iJobs Gadgets & Tech
£13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...
£20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...
£20000 - £25000 per annum + Uncapped Commission: SThree: Do you want to get in...
£25000 - £30000 per annum + Uncapped Commission: SThree: Sthree are looking fo...