Tim Cook launches iTunes Radio free streaming service to rival Spotify

 

It was a reminder that the Prism surveillance scandal was hardly halting the global demand for new technology. On Monday night Apple, one of the eight companies implicated in the recent Prism surveillance leaks, launched its eagerly anticipated online music streaming service.

iTunes Radio, scheduled to launch in Britain later this year, marks something of an extension of its music platform. Its development has been shrouded in secrecy, prompting endless speculation. But in a glitzy ceremony in San Francisco, Apple co-founder Steve Wozniak lifted the lid on the streaming service that promises more than 200 radio stations  broadcasting music tailored to its user’s music taste.

The move marks the company’s latest effort to steal a march on music streaming services such as Pandora and Google Play All Access.

Apple said that users will be able to share their stations with their friends and buy songs with one click from the iTunes store. The company will also be showing “featured stations” that pull in music from what is trending on Twitter at that moment.

To begin with, iTunes Radio will base its playlists on user listening history and past purchases from iTunes. The service, which has the backing of major labels including Sony, Warner and Universal Music Group, launches in the US shortly and is expected to arrive in Britain by autumn.

Experts said the service marks a significant development for online streaming, which is hailed as the next frontier for the music industry after the success of Spotify, which launched in the UK five years ago.

Mike Williamson, head of radio at global media agency Carat said: “The strength of the Apple brand and the sheer number of iTunes accounts as well as the popularity of  the iPad will naturally draw users into iTunes Radio. Apple’s total revenues will not be affected by how much revenue iTunes Radio brings in, so they have somewhat of an advantage over Spotify. I’m sure they will push all the major agencies for deals but they have other income streams that will bring in the majority of the revenue.”

Following the success of digital downloads, music streaming is set to be the next big frontier for the music industry, although negotiations surrounding royalties have slowed new developments.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Software Implementation Consultant

    £45000 - £50000 per annum: Recruitment Genius: This software company specialis...

    Guru Careers: Software Developer / Web Developer

    £350 p/d (Contract): Guru Careers: A Software Developer / Web Developer (PHP /...

    SThree: Trainee Recruitment Consultant

    £20000 - £25000 per annum + OTE £45K: SThree: At SThree, we like to be differe...

    SThree: Trainee Recruitment Consultant - Birmingham

    £18000 - £23000 per annum + Uncapped OTE: SThree: SThree Trainee Recruitment C...

    Day In a Page

    Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

    Uganda's giants are flourishing once again

    After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
    The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

    After 350 years, the riddle of Britain's exploding fleet is finally solved

    Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
    Airbus has patented a jet that could fly from London to New York in one hour

    Airbus has patented a jet that could fly from London to New York in one hour

    The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
    10 best sun creams for kids

    10 best sun creams for kids

    Protect delicate and sensitive skin with products specially formulated for little ones
    Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

    Tate Sensorium

    New exhibition at Tate Britain invites art lovers to taste, smell and hear art
    Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

    Nice guy Finn is making up for lost time – and quickly

    He was man-of-the-match in the third Test following his recall to the England side
    Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

    Remember Ashton Agar?

    The No 11 that nearly toppled England
    Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

    US betrayal of old ally brings limited reward

    Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
    VIPs gather for opening of second Suez Canal - but doubts linger over security

    'A gift from Egypt to the rest of the world'

    VIPs gather for opening of second Suez Canal - but is it really needed?
    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
    The male menopause and intimations of mortality

    Aches, pains and an inkling of mortality

    So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
    Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

    'How can I possibly be on the list with these writers I have idolised?'

    Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
    Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

    Bettany Hughes interview

    The historian on how Socrates would have solved Greece's problems
    Art of the state: Pyongyang propaganda posters to be exhibited in China

    Art of the state

    Pyongyang propaganda posters to be exhibited in China
    Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

    Vegetarian food gets a makeover

    Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks