Tim Cook launches iTunes Radio free streaming service to rival Spotify

 

It was a reminder that the Prism surveillance scandal was hardly halting the global demand for new technology. On Monday night Apple, one of the eight companies implicated in the recent Prism surveillance leaks, launched its eagerly anticipated online music streaming service.

iTunes Radio, scheduled to launch in Britain later this year, marks something of an extension of its music platform. Its development has been shrouded in secrecy, prompting endless speculation. But in a glitzy ceremony in San Francisco, Apple co-founder Steve Wozniak lifted the lid on the streaming service that promises more than 200 radio stations  broadcasting music tailored to its user’s music taste.

The move marks the company’s latest effort to steal a march on music streaming services such as Pandora and Google Play All Access.

Apple said that users will be able to share their stations with their friends and buy songs with one click from the iTunes store. The company will also be showing “featured stations” that pull in music from what is trending on Twitter at that moment.

To begin with, iTunes Radio will base its playlists on user listening history and past purchases from iTunes. The service, which has the backing of major labels including Sony, Warner and Universal Music Group, launches in the US shortly and is expected to arrive in Britain by autumn.

Experts said the service marks a significant development for online streaming, which is hailed as the next frontier for the music industry after the success of Spotify, which launched in the UK five years ago.

Mike Williamson, head of radio at global media agency Carat said: “The strength of the Apple brand and the sheer number of iTunes accounts as well as the popularity of  the iPad will naturally draw users into iTunes Radio. Apple’s total revenues will not be affected by how much revenue iTunes Radio brings in, so they have somewhat of an advantage over Spotify. I’m sure they will push all the major agencies for deals but they have other income streams that will bring in the majority of the revenue.”

Following the success of digital downloads, music streaming is set to be the next big frontier for the music industry, although negotiations surrounding royalties have slowed new developments.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Senior Solution Architect - Contract

    £500 - £600 per day: Recruitment Genius: A Senior Solution Architect is requir...

    SThree: Talent Acquisition Consultant

    £22500 - £27000 per annum + OTE £45K: SThree: Since our inception in 1986, STh...

    Recruitment Genius: Software Developer - C#

    Negotiable: Recruitment Genius: This is an exciting opportunity for a Software...

    Recruitment Genius: Software Developer - PHP

    £40000 - £45000 per annum: Recruitment Genius: Do you love PHP and working wit...

    Day In a Page

    How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

    How to stop an asteroid hitting Earth

    Would people cooperate to face a global peril?
    Just one day to find €1.6bn: Greece edges nearer euro exit

    One day to find €1.6bn

    Greece is edging inexorably towards an exit from the euro
    New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

    'Iron Man' augmented reality technology could become reality

    Holographic projections would provide extra information on objects in a person's visual field in real time
    Sugary drinks 'are killing 184,000 adults around the world every year'

    Sugary drinks are killing 184,000 adults around the world every year

    The drinks that should be eliminated from people's diets
    Pride of Place: Historians map out untold LGBT histories of locations throughout UK

    Historians map out untold LGBT histories

    Public are being asked to help improve the map
    Lionel, Patti, Burt and The Who rock Glasto

    Lionel, Patti, Burt and The Who rock Glasto

    This was the year of 24-carat Golden Oldies
    Paris Fashion Week

    Paris Fashion Week

    Thom Browne's scarecrows offer a rare beacon in commercial offerings
    A year of the caliphate:

    Isis, a year of the caliphate

    Who can defeat the so-called 'Islamic State' – and how?
    Marks and Spencer: Can a new team of designers put the spark back into the high-street brand?

    Marks and Spencer

    Can a new team of designers put the spark back into the high-street brand?
    'We haven't invaded France': Italy's Prime Minister 'reclaims' Europe's highest peak

    'We haven't invaded France'

    Italy's Prime Minister 'reclaims' Europe's highest peak
    Isis in Kobani: Why we ignore the worst of the massacres

    Why do we ignore the worst of the massacres?

    The West’s determination not to offend its Sunni allies helps Isis and puts us all at risk, says Patrick Cockburn
    7/7 bombings 10 years on: Four emergency workers who saved lives recall the shocking day that 52 people were killed

    Remembering 7/7 ten years on

    Four emergency workers recall their memories of that day – and reveal how it's affected them ever since
    Humans: Are the scientists developing robots in danger of replicating the hit Channel 4 drama?

    They’re here to help

    We want robots to do our drudge work, and to look enough like us for comfort. But are the scientists developing artificial intelligence in danger of replicating the TV drama Humans?
    Time to lay these myths about the Deep South to rest

    Time to lay these myths about the Deep South to rest

    'Heritage' is a loaded word in the Dixie, but the Charleston killings show how dangerous it is to cling to a deadly past, says Rupert Cornwell
    What exactly does 'one' mean? Court of Appeal passes judgement on thorny mathematical issue

    What exactly does 'one' mean?

    Court of Appeal passes judgement on thorny mathematical issue