Twitter introduces 'Conversations', preens its feathers for an IPO

New feature will allow users to see conversations between users in chronological order

Twitter has introduced a new feature called ‘Conversations’ to its micro-blogging service, intended to help users navigate conservations between users. It’s thought that the changes are part of an attempt by the tech company to increase its user base ahead of a potential IPO.

The new feature will start rolling out immediately, with tweets that form part of a conversation shown in chronological order. “You’ll see up to three Tweets in sequence in your home timeline,” said Twitter in an official statement on their site. “If you want to see more, you can tap a Tweet to see all the replies, including those from people you don’t follow.”

Tech journalist Om Malik has described the change as “yet another step towards making Twitter more Facebook-like” - ie, encouraging users to participate in conversations and spend more time on the site: “It is the same reason why most of us leave Facebook turned on in a browser window or a Facebook app running in the background.”

Helping people to use Twitter as more than just live-stream of opinion and news stories has also been the aim in making the site more content rich. Photos were introduced with Instagram (before Facebook took them back), gifs/videos with Vine, and an attempt was made to introduce music back in April, though that has been less successful.

Rumours of an initial public offering (IPO) for Twitter have been swirling for a long time, with inevitable comparisons made with Facebook’s IPO. This was widely considered a bit of a flop: rocketing share prices made early investors rich but prices soon fell sharply, causing the company to stumble and lose confidence at a key stage in development. They've only recovered recently with the successful leverage of ad revenue on mobile.

Twitter launched a year after Facebook but has taken longer to build its revenue, perhaps making for a more cautious company. Revenue for Twitter is estimated to be around $580 million this year (compare that to Facebook’s $1.81bn revenue in Q2 2013 alone) but the total company valuation is around $10bn, a hefty figure.

Adding features like ‘Conservations’ will hopefully increase user numbers and get individuals to stay on the site longer (the bounce rate), making Twitter a more attractive prospect for advertisers and strengthening its position ahead of possible IPO.

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Field Service Engineer

    £30000 - £32000 per annum + car allowance and on call: Ashdown Group: A succes...

    Ashdown Group: Linux Systems Engineer - Linux, Windows, Cloud - Central London

    £40000 - £48000 per annum + 10% bonus & benefits: Ashdown Group: Systems Engin...

    Recruitment Genius: Configuration and Logistics Team Member

    £16000 - £17000 per annum: Recruitment Genius: This company has over 30 years ...

    Guru Careers: Creative Director / Head of Creative

    £65K - £75K (DOE) + Benefits: Guru Careers: We are seeking a Creative Director...

    Day In a Page

    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    Not even the 'putrid throat' could stop the Ross Poldark swoon-fest'

    How a costume drama became a Sunday night staple
    Miliband promises no stamp duty for first-time buyers as he pushes Tories on housing

    Miliband promises no stamp duty for first-time buyers

    Labour leader pushes Tories on housing
    Aviation history is littered with grand failures - from the the Bristol Brabazon to Concorde - but what went wrong with the SuperJumbo?

    Aviation history is littered with grand failures

    But what went wrong with the SuperJumbo?
    Fear of Putin, Islamists and immigration is giving rise to a new generation of Soviet-style 'iron curtains' right across Europe

    Fortress Europe?

    Fear of Putin, Islamists and immigration is giving rise to a new generation of 'iron curtains'
    Never mind what you're wearing, it's what you're reclining on

    Never mind what you're wearing

    It's what you're reclining on that matters
    General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband

    Chuka Umunna: A virus of racism runs through Ukip

    The shadow business secretary on the benefits of immigration, humility – and his leader Ed Miliband
    Yemen crisis: This exotic war will soon become Europe's problem

    Yemen's exotic war will soon affect Europe

    Terrorism and boatloads of desperate migrants will be the outcome of the Saudi air campaign, says Patrick Cockburn
    Marginal Streets project aims to document voters in the run-up to the General Election

    Marginal Streets project documents voters

    Independent photographers Joseph Fox and Orlando Gili are uploading two portraits of constituents to their website for each day of the campaign
    Game of Thrones: Visit the real-life kingdom of Westeros to see where violent history ends and telly tourism begins

    The real-life kingdom of Westeros

    Is there something a little uncomfortable about Game of Thrones shooting in Northern Ireland?
    How to survive a social-media mauling, by the tough women of Twitter

    How to survive a Twitter mauling

    Mary Beard, Caroline Criado-Perez, Louise Mensch, Bunny La Roche and Courtney Barrasford reveal how to trounce the trolls
    Gallipoli centenary: At dawn, the young remember the young who perished in one of the First World War's bloodiest battles

    At dawn, the young remember the young

    A century ago, soldiers of the Empire – many no more than boys – spilt on to Gallipoli’s beaches. On this 100th Anzac Day, there are personal, poetic tributes to their sacrifice
    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves

    Follow the money as never before

    Dissent is slowly building against the billions spent on presidential campaigns – even among politicians themselves, reports Rupert Cornwell
    Samuel West interview: The actor and director on austerity, unionisation, and not mentioning his famous parents

    Samuel West interview

    The actor and director on austerity, unionisation, and not mentioning his famous parents
    General Election 2015: Imagine if the leading political parties were fashion labels

    Imagine if the leading political parties were fashion labels

    Fashion editor, Alexander Fury, on what the leaders' appearances tell us about them
    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    Phumzile Mlambo-Ngcuka: Home can be the unsafest place for women

    The architect of the HeForShe movement and head of UN Women on the world's failure to combat domestic violence