Twitter sees tools, not ads, as revenue

Twitter is working on various ways to make money from its fast-growing microblogging service, but advertising is an option that is not currently being considered.

Twitter co-founder Biz Stone yesterday said that the company is developing various add-on tools and services for the businesses and professional users of Twitter, which could create a revenue stream for the company. He said Twitter plans to introduce some of these tools by year end.

But Stone dismissed the notion of selling advertisements on the popular service at this time, even though ad revenue is the main way most Web start-ups manage to stay in business while keeping their service free for consumers.

"There are a few reasons why we're not pursuing advertising -- one is it's just not quite as interesting to us," Stone told the Reuters Global Technology Summit in New York via videolink from San Francisco.

Stone said serving up ads alongside Twitter messages could also annoy users. And he said Twitter doesn't have, and isn't seeking to hire, the staff to create an advertising-based business.

"There are no people at Twitter who know anything about advertising or work in advertising. So we don't have anyone there to make or take those calls," said the executive, whose real name is Christopher Isaac Stone. He acquired the Biz title based on a childhood mispronunciation of his name.



DOUBLE STAFF BY END-2009

Twitter, a two-year-old, venture capital-backed company that lets people send 140-character messages, or Tweets, has enjoyed explosive growth in recent months. Visitors to Twitter jumped 83 per cent in April from the previous month, to reach 17 million, according to comScore data.



Stone co-founded Twitter with Evan Williams, who is the chief executive, and Jack Dorsey. Venture capital backers include Spark Capital and Union Square Ventures.



Twitter is searching for ways to make money from its popularity. Stone said the San Francisco-based company now has more than 40 employees and plans to double its staff by the end of the year.



The company turned down a $500 million acquisition offer from privately-held social media firm Facebook last year, sources told Reuters earlier. According to media reports, Internet search giant Google Inc has also held talks with Twitter about a potential deal.



During Google's quarterly earnings results conference call last month, CEO Eric Schmidt said Google would be happy to pursue an advertising partnership with companies like Twitter.



Stone said on Monday that Twitter would remain free for consumers and businesses, and that the company's main focus at the moment is developing new features for commercial users, such as "lightweight analytics" and a directory of commercial accounts that would verify that businesses on Twitter are legitimate.



He also said the company has had talks with cell phone carriers to make sure that Twitter works on their text messaging networks, and said it was possible Twitter could strike revenue-sharing agreements with some of the carriers.



Twitter closed a round of financing earlier this year pegged at $35 million by media reports, and Stone said the company was not under any pressure by its investors to earn a profit in the near future. He also dismissed the notion of an initial public offering soon, saying the company was only two years old

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Arts and Entertainment
Dakota Johnson as Anastasia Steele in Fifty Shades of Grey
film
Sport
Bafetibis Gomis of Swansea City is stretchered off at White Hart Lane
football
News
Jerry Seinfeld Comedians in Cars Getting Coffee
peopleSitcom star urges men to be more supportive of women than ever
Life and Style
Living for the moment: Julianne Moore playing Alzheimer’s sufferer Alice
health
News
Jay Z
businessJay-Z's bid for Spotify rival could be blocked
Sport
footballLouis van Gaal is watching a different Manchester United and Wenger can still spring a surprise
News
The spider makes its break for freedom
VIDEO
Voices
A propaganda video shows Isis forces near Tikrit
voicesAdam Walker: The Koran has violent passages, but it also has others that explicitly tells us how to interpret them
Arts and Entertainment
books
News
people
Sport
Ashley Young celebrates the winner for Manchester United against Newcastle
footballNewcastle v United player ratings
Life and Style
love + sex
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Front-End Developer / Front-End Designer - City of London

    £27000 - £33000 per annum + Excellent benefits: Ashdown Group: Front-End Devel...

    Recruitment Genius: 1st Line Customer Support Technician

    £15000 - £19000 per annum: Recruitment Genius: This Waterlooville based softwa...

    Ashdown Group: C# Developer - (C#, VB.Net, SQL, Git, TDD)

    Negotiable: Ashdown Group: Developer (C#, VB & ASP.Net, SQL Server, TSQL) - Pe...

    Recruitment Genius: Customer Services Executive - OTE £30,000

    £16000 - £30000 per annum: Recruitment Genius: Salary: £16k - £20k Dependant o...

    Day In a Page

    War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

    Baghdad fights to win back Tikrit from Isis – but then what?

    Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
    Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

    What is it like to live with Alzheimer's?

    Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
    The Internet of Things: Meet the British salesman who gave real-world items a virtual life

    Setting in motion the Internet of Things

    British salesman Kevin Ashton gave real-world items a virtual life
    Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

    Election 2015: A dead heat between Mr Bean and Dick Dastardly!

    Lord Ashcroft reveals latest polling – and which character voters associate with each leader
    Audiences queue up for 'true stories told live' as cult competition The Moth goes global

    Cult competition The Moth goes global

    The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
    Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

    Pakistani women come out fighting

    Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
    Leonora Carrington transcended her stolid background to become an avant garde star

    Surreal deal: Leonora Carrington

    The artist transcended her stolid background to become an avant garde star
    LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

    Education: LGBT History Month

    Pupils have been discussing topics from Sappho to same-sex marriage
    11 best gel eyeliners

    Go bold this season: 11 best gel eyeliners

    Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
    Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

    Cricket World Cup runs riot to make the event more hit than miss...

    The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
    Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

    Katarina Johnson-Thompson: Ready to jump at first major title

    After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
    Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

    Climate change key in Syrian conflict

    And it will trigger more war in future
    How I outwitted the Gestapo

    How I outwitted the Gestapo

    My life as a Jew in wartime Berlin
    The nation's favourite animal revealed

    The nation's favourite animal revealed

    Women like cuddly creatures whilst men like creepy-crawlies
    Is this the way to get young people to vote?

    Getting young people to vote

    From #VOTESELFISH to Bite the Ballot