Virgin Media announces 6.7% price increase for broadband and new speeds of up to 152Mbps

Company claims that new fibre optic service is twice as fast as rival BT's

Virgin Media broadband has announced a rise in its broadband prices by just under seven per cent. From February 2014 onwards homes paying for Virgin’s internet service will see an increase in costs averaging 6.7 per cent.

The company claims that the new prices are necessary to keep the company competitive, and that the company will be rolling out new fibre-optic connections with speeds of up to 152Mbps to 12.5 million homes.

This new high-speed service will allow customers to download a HD quality film in approximately four minutes and a whole album in four seconds. The company currently offers speeds at up to 30Mbps, 60Mbps and 120Mbps.

A press release accompanying the news noted that internet traffic among Virgin’s customers has grown by 55 per cent in the past year and 1000 per cent since the company’s services were launched in 2007.

The company also claims that is new 152Mbps will be twice as fast as the highest speed connection offered by rival BT’s Infinity service.

BT responded by saying that its network was accessible to 4.5 million more households than Virgin Media’s, and that the latter’s claims could be seen as misleading as they did not mention "traffic management policies" (aka the throttling of download speeds).

However, research from Ofcom this August noted that whilst all broadband providers suffer from some sort slower connections during peak hours (8pm-10pm), those services provided by Virgin Media suffered the least in relation to advertised speeds than BT's.

BT previously announced a price rise to their own service to be enforced from January 2014, though following a new ruling from Ofcom that comes into force next year customers will be able to cancel their contract without financial penalty if prices are increased mid-contract.

Recent figures from Ofcom showed that the UK is still failing to meet the government’s targets for super-fast broadband access, with not a single city in the country currently meeting the minimum average download speed of 24Mbps.

ebooks
ebookA delicious collection of 50 meaty main courses
Life and Style
ebookNow available in paperback
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Guru Careers: Graduate Media Assistant

    Competitive (DOE): Guru Careers: We are looking for an ambitious and adaptable...

    Guru Careers: Solutions Consultant

    £30 - 40k (DOE) + Benefits: Guru Careers: We are seeking a Solutions Consultan...

    Guru Careers: Software Developer

    £30 - 35k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...

    Guru Careers: Software Engineer / Software Developer

    £40-50K: Guru Careers: We are seeking an experienced Software Engineer / Softw...

    Day In a Page

    Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

    Fishing is on Nigel Farage's mind

    Ukip leader casts a line to the disaffected
    Who is bombing whom in the Middle East? It's amazing they don't all hit each other

    Who is bombing whom in the Middle East?

    Robert Fisk untangles the countries and factions
    China's influence on fashion: At the top of the game both creatively and commercially

    China's influence on fashion

    At the top of the game both creatively and commercially
    Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

    The man known as GOD has a reputation for getting the job done

    Lord O'Donnell's three principles of rule
    Rainbow shades: It's all bright on the night

    Rainbow shades

    It's all bright on the night
    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before