War of the smartphones: Apple tees up iPhone 5 announcement as Nokia and Microsoft event begins

 

Nokia and Microsoft are unveiling their joint range of smartphones today, cursing that their event is set to be dwarfed by a traditionally vague Apple invite.

Nokia is expected to launch two mobile devices using the new Windows Phone 8 operating system but will undoubtedly feel like their rivals have overshadowed them.

The Finnish firm Nokia, which lost its place to Samsung as the largest mobile phone manufacturer in the world, has recently announced a series of job cuts.

Apple’s highly anticipated iPhone 5 is expected to be announced on 12 September after an invite landed in the in-boxes of a select few journalists, just hours before Nokia and Microsoft’s big moment.

The tech company’s typically plain invite states: “It’s almost here,” followed by the number 12 which signifies the date of the announcement. It also casts a shadow of the number five, which relates to what Apple is widely expected to announce - the iPhone 5.

The event will begin at 10am in San Francisco and it is widely reported, though not confirmed, that the iPhone 5 will be announced and will go on sale from Friday 21 September.

The firm are also expected to announce a smaller version of its best-selling tablet, the iPad within the next few months.

Apple’s latest mobile device is expected to sell extremely well and, according to some analysts, could exceed 250m units sold.

Phill Schiller, Apple’s senior vice president of worldwide marketing, said: “Each new generation [iPhone] sold is approximately equal to all previous generations combined.”

“Bearing in mind that the 4S is likely to remain in production at least one more year means it has a potential to come close to the target of 162million,” he added

“This leaves us with the question of how many iPhone 5s will sell. As it stands today, the cumulative total would have to be greater than 263million units.”

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Office Administrator

    £16000 - £20000 per annum: Recruitment Genius: Established managed services IT...

    SThree: Trainee Recruitment Consultant

    £18000 - £23000 per annum + Uncapped Commission: SThree: As a Trainee Recruitm...

    Ashdown Group: Trainee Consultant - Surrey / South West London

    £22000 per annum + pension,bonus,career progression: Ashdown Group: An establi...

    Ashdown Group: Recruitment Consultant / Account Manager - Surrey / SW London

    £40000 per annum + realistic targets: Ashdown Group: A thriving recruitment co...

    Day In a Page

    The difference between America and Israel? There isn’t one

    The difference between America and Israel? There isn’t one

    Netanyahu knows he can get away with anything in America, says Robert Fisk
    Families clubbing together to build their own affordable accommodation

    Do It Yourself approach to securing a new house

    Community land trusts marking a new trend for taking the initiative away from developers
    Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

    David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

    The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

    Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
    With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

    Money, corruption and drugs

    The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
    America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

    150 years after it was outlawed...

    ... America's first slavery museum is established in Louisiana
    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

    The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
    Tony Oursler on exploring our uneasy relationship with technology with his new show

    You won't believe your eyes

    Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
    Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

    Moores must go. He should never have been brought back to fail again

    The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
    War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

    The battle for Mosul will unleash 'a million refugees'

    Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn
    Yvette Cooper: We can't lose the election. There's too much on the line

    Yvette Cooper: We can't lose the election. There's too much on the line

    The shadow Home Secretary on fighting radical Islam, protecting children, and why anyone in Labour who's thinking beyond May must 'sort themselves out'
    A bad week for the Greens: Leader Natalie Bennett's 'car crash' radio interview is followed by Brighton council's failure to set a budget due to infighting

    It's not easy being Green

    After a bad week in which its leader had a public meltdown and its only city council couldn't agree on a budget vote, what next for the alternative party? It's over to Caroline Lucas to find out
    Gorillas nearly missed: BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter

    Gorillas nearly missed

    BBC producers didn't want to broadcast Sir David Attenborough's famed Rwandan encounter
    Downton Abbey effect sees impoverished Italian nobles inspired to open their doors to paying guests for up to €650 a night

    The Downton Abbey effect

    Impoverished Italian nobles are opening their doors to paying guests, inspired by the TV drama
    China's wild panda numbers have increased by 17% since 2003, new census reveals

    China's wild panda numbers on the up

    New census reveals 17% since 2003