YouTube launches 'Geek Week', nerds left in the shade

Running August 4-10, each day of the week will be dedicated to different strand of geekery

The latest campaign by YouTube to boost the profile of its user-generated content is Geek Week. Running from August 4th to the 10th YouTube will be showcasing more than 100 different channels dedciated to aspects of 'geek culture'.

A joint US/UK venture, the project will be "powered in conjunction with" Channel Flip in the UK and Nerdist in the US. Each morning will kick off with a video introducing the highlights of the day, with well known YouTube figures from FreddieW to TomSka compering the frivolities.

The full schedule - with excruciatingly worded branding and depressingly expected franchise tie-ins included - is as follows:

  • Blockbuster Sunday: A celebration of the iconic characters, movies and shows that define geek culture--plus a spotlight on the best original YouTube sci-fi, fantasy and animation.
  • Global Geekery Monday: Anime from Tokyo, comic book heroes from Delhi, and a celebration of "Doctor Who." Explore geek culture from around the world.
  • Brainiac Tuesday: Science, education and knowledge channels that make YouTube the world's biggest platform for learning.
  • Super Wednesday: From hilarious parodies to real-life superpowers, explore superheroes, the supernatural and the super-weird. Plus, released exclusively for Geek Week, the trailer for Marvel's “Thor: The Dark World.”
  • Gaming Thursday: A gamers’ paradise, with live play-throughs, video games in real life, game-inspired original series and much more. .
  • Fan Friday: Sci-fi-themed cooking, incredible cosplay and impassioned nerd debates as YouTube's biggest fans take center stage.

Nerd or Geek?

Whilst YouTube's new campaign is perhaps the final nail in the coffin of the 'rehabilitation' of the geek (it started when brands realised that even video-game fans like having a cultural milieu fabricated for them) there's still some confusion over where to draw the line between a geek and a nerd.

The general rule for the post-PC generation is that 'geeks are nerds with less social aptitude' though the idea of authenticity has now snuck into the definitions as well (nerds here take home the unabashed and 'uncool' trophy for that particular quality).

Software engineer and scientist Burr Settles even tried to settle the debate with mathematics, analysing how often certain words appeared alongside 'geek' and 'nerd' on Twitter.

Burr Settles' research shows nerds and geeks share some qualities but are strongly opposed on others.  

Looking at the graph above words in orange are more geeky than nerdy, and words in blue are the opposite. Words at the top of the axis are more geeky whilst words to the right are more nerdy. Words along the diagonal are most shared by the two groups, with the further away from this line marking them out as distinctive to one or the other group. Words in the bottom left aren't really particular to either group, whilst those in the top-right are strongly associated with both.

Settles concluded from his research that whilst nerds prefer the life of the mind - academia and ideas - geeks are more attracted to the objects of pop culture - to collections, TV shows and games. And whilst there are common interests between the two (eg technology and computers) nerds tend to appreciate the methods and workings behind these, whilst geeks prefer the brands themselves.

 

News
people
News
John Rees-Evans is standing for Ukip in Cardiff South and Penarth
news
Arts and Entertainment
Bianca Miller and Katie Bulmer-Cooke are scrutinised by Lord Sugar's aide Nick Hewer on The Apprentice final
tvBut Bianca Miller has taken on board his comments over pricing
Life and Style
Approaching sale shopping in a smart way means that you’ll get the most out of your money
life + styleSales shopping tips and tricks from the experts
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
News
Elton John and David Furnish exchange marriage vows
peopleSinger posts pictures of nuptials throughout the day
News
in picturesWounded and mangy husky puppy rescued from dump
Sport
David Silva, Andy Carroll, Arsene Wenger and Radamel Falcao
football
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Technical Support Analyst / Helpdesk Support Analyst

    £16000 - £19000 per annum: Recruitment Genius: Our client is the UK's leading ...

    SThree: TRAINEE RECRUITMENT CONSULTANT - IT - LONDON

    £20000 - £30000 per annum + OTE £50k: SThree: SThree are a global FTSE 250 bus...

    SThree: Trainee Recruitment Consultant - LONDON

    £20000 - £25000 per annum + OTE £40,000 + Car + Pension: SThree: SThree are a ...

    SThree: Trainee Recruitment Consultant

    £20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...

    Day In a Page

    Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

    Clocks, rifles, swords, frogmen’s uniforms

    Surrounded by high-rise flats is a little house filled with Lebanon’s history
    Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

    Four months after the bombardment, Gaza’s wounds are yet to heal

    Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
    Gastric surgery: Is it really the answer to the UK's obesity epidemic?

    Is gastric surgery really the answer to the UK's obesity epidemic?

    Critics argue that it’s crazy to operate on healthy people just to stop them eating
    Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

    Homeless Veterans appeal: Christmas charity auction

    Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
    Pantomime rings the changes to welcome autistic theatre-goers

    Autism-friendly theatre

    Pantomime leads the pack in quest to welcome all
    The week Hollywood got scared and had to grow up a bit

    The week Hollywood got scared and had to grow up a bit

    Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

    Panto dames: before and after

    From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
    Thirties murder mystery novel is surprise runaway Christmas hit

    Thirties murder mystery novel is surprise runaway Christmas hit

    Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
    Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

    Anne-Marie Huby: 'Charities deserve the best'

    Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
    The botanist who hunts for giant trees at Kew Gardens

    The man who hunts giants

    A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there
    The 12 ways of Christmas: Spare a thought for those who will be working to keep others safe during the festive season

    The 12 ways of Christmas

    We speak to a dozen people who will be working to keep others safe, happy and healthy over the holidays
    Birdwatching men have a lot in common with their feathered friends, new study shows

    The male exhibits strange behaviour

    A new study shows that birdwatching men have a lot in common with their feathered friends...
    Diaries of Evelyn Waugh, Virginia Woolf and Noël Coward reveal how they coped with the December blues

    Famous diaries: Christmas week in history

    Noël Coward parties into the night, Alan Clark bemoans the cost of servants, Evelyn Waugh ponders his drinking…
    From noble to narky, the fall of the open letter

    From noble to narky, the fall of the open letter

    The great tradition of St Paul and Zola reached its nadir with a hungry worker's rant to Russell Brand, says DJ Taylor
    A Christmas ghost story by Alison Moore: A prodigal daughter has a breakthrough

    A Christmas ghost story by Alison Moore

    The story was published earlier this month in 'Poor Souls' Light: Seven Curious Tales'