YouTube website redesigned

 

YouTube has redesigned its website to make it easier for viewers to find and watch their favourite channels.

The facelift, unveiled Thursday, is the latest step in YouTube's attempt to make the Internet's most popular video site as easy to navigate and as compelling to watch as cable TV. In the process, YouTube owner Google Inc. hopes to make money selling ads.

As part of the redesign, YouTube is replacing its staid white background with a touch of gray.

The changes are part of the biggest renovation that YouTube has undertaken since Google bought the site for $1.76 billion five years ago.

Although Google has been steadily adding more frills to YouTube since that acquisition, the videos on the site often were stitched in a crazy quilt that often required visitors to do a lot of searching to find what they wanted.

Google also has been sprucing up other products in recent months, including its Gmail service and news section.

YouTube's website has been reorganized to display three main vertical columns instead of scattering clips in horizontal rows.

The left of the page is devoted to a column that can be customized to feature a viewer's favorite channels and monitor the videos being posted by their friends on social networks, including Facebook — a rival to Google's own Plus service.

The effort to highlight channels comes a few weeks after YouTube agreed to invest $100 million in original programming from about 100 celebrities, media companies and video entrepreneurs. Most of these channels will debut next year. YouTube hopes additional advertising will enable it to reap a profit from the investment.

The middle of YouTube's new home page is where videos can be played. The selection will change as viewers click on a different channel included in their lists in the left column. The far right column will recommend other videos, based on what kind of clips that viewers have watched in the past.

Bringing more professionally-produced content and more organization to YouTube has become more important since last year's introduction of Google TV — an attempt to seamlessly blend conventional television programming with Web surfing. YouTube's more streamlined look might make the site more attractive to watch on large-screen TVs using Google's product or other connections to the Internet.

Google TV has struggled so far, partly because major Hollywood networks such as News Corp.'s Fox and The Walt Disney Co.'s ABC have blocked their content from the platform because they think it will undercut their advertising revenue and fees from pay-TV distributors such as Comcast Corp. and DirecTV.

AP

Suggested Topics
PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
A still from the 1939 film version of Margaret Mitchell's 'Gone with the Wind'
life
Sport
David Silva strokes home his and City's second goal
football
Arts and Entertainment
a clockwork orange, stanley kubrick
film
Extras
The Tesco Hudl2: An exceptional Android tablet that's powerful, well-built and outstanding value
indybest

News
Sarah Silverman (middle) with sister Reform Rabbi Susan Silverman (right) and sister actress Laura Silverman (left) at Jerusalem's Western Wall for feminist Hanuka candle-lighting ceremony
peopleControversial comedian stages pro-equality Hanukkah lighting during a protest at Jerusalem's Wailing Wall
Sport
After another poor series in Sri Lanka, Alastair Cook claimed all players go through a lean period
cricket
Arts and Entertainment
The Bach Choir has been crowned the inaugural winner of Sky Arts’ show The Great Culture Quiz
arts + ents140-year-old choir declared winner of Sky Arts' 'The Great Culture Quiz'
Life and Style
food + drinkAuthor DBC Pierre presents his guide to the morning after
Life and Style
food + drink
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: (PHP / Python) - Global Media firm

    £50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...

    Ashdown Group: Part time Network Support Analyst / Windows Systems Administrat

    £30 per hour: Ashdown Group: An industry leading and well established business...

    Ashdown Group: Trainee / Graduate Helpdesk Analyst

    £20000 per annum: Ashdown Group: A highly reputable business is looking to rec...

    Ashdown Group: Application Support Engineer with SQL skills

    £28000 per annum: Ashdown Group: A highly reputable business is looking to rec...

    Day In a Page

    Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Could cannabis oil reverse the effects of cancer?

    Could cannabis oil reverse effects of cancer?

    As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
    The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

    The Interview movie review

    You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
    Serial mania has propelled podcasts into the cultural mainstream

    How podcasts became mainstream

    People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
    Jesus Christ has become an unlikely pin-up for hipster marketing companies

    Jesus Christ has become an unlikely pin-up

    Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
    Rosetta space mission voted most important scientific breakthrough of 2014

    A memorable year for science – if not for mice

    The most important scientific breakthroughs of 2014
    Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

    Christmas cocktails to make you merry

    Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
    5 best activity trackers

    Fitness technology: 5 best activity trackers

    Up the ante in your regimen and change the habits of a lifetime with this wearable tech
    Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

    Paul Scholes column

    It's a little-known fact, but I have played one of the seven dwarves
    Fifa's travelling circus once again steals limelight from real stars

    Fifa's travelling circus once again steals limelight from real stars

    Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
    Frank Warren column: 2014 – boxing is back and winning new fans

    Frank Warren: Boxing is back and winning new fans

    2014 proves it's now one of sport's biggest hitters again
    Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

    Jeb Bush vs Hillary Clinton

    Karen Tumulty explores the power dynamics of the two first families
    Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

    Stockholm is rivalling Silicon Valley

    The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
    Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

    Crucified Santa: Urban myth refuses to die

    The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
    Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

    The Boy in the Dress: On set with the stars

    Walliams' story about a boy who goes to school in a dress will be shown this Christmas