Nike reveals updated Fuelband SE as wearable market predicted to hit $19bn in 2018

More companies are introducing wearable devices that help users track their fitness, though Nike's leading brand position gives it an edge

Nike has revealed the second generation of its activity tracking Fuelband, with the updated device – dubbed the Fuelband SE – available in a range of colours and offering greater capacity to track its users.

The original Fuelband was launched in 2012 alongside a companion app for iOS devices. The wristband uses a bundle of sensors to record the wearer’s movements, with the app then providing daily goals through a “fuel” score.

The updated Fuelband SE includes Bluetooth 4.0 connectivity (an iteration of Bluetooth that uses less power and allows for automatic data syncing with a connected smartphone), improved sensors that can more effectively differentiate between exercise and casual movement, and the capacity to track a greater range of specific activities – including cycling, rowing and yoga.

Available in a range of colours (these are Pink, Crimson, Black and Volt – aka yellowy-green), the Fuelband SE costs £95 and can be pre-ordered ahead of its 6 November release.

Minor updates have also been made to help encourage regular activity from users. A new setting can be enabled that prompts individuals to get up and walk around once every hour, whilst “3.2.1. GO! Sessions” allows users to track how much they move in specific sessions – such as a morning run.

As well as the new colours, the hardware has also been improved to offer better water resistance (though Nike still advise against using the Fuelband in the swimming pool), although there is still no official Android companion app. Those without an Apple device will have to sync their data with a computer instead.

An update for the Nike Fuelband app adds a 'Fuel Curve' that graphs users' hourly movements. Running with the pack

However, Nike is just one player in the growing market for wearable fitness devices. A recent report from Juniper Research judged that the retail revenue of the  sector is currently $1.4bn (£878m) but this is expected to grow to $19bn by 2018.

Competitors include the Jawbone UP (a device created by industrial design star Yves Behar that doesn't include any visible display) and a range of devices created by FitBit. The most recent wearable from FitBit was launched last week, with the improved FitBit Force also showing the convergence between these wearable fitness trackers and smartwatches.

Like the Fuelband, the FitBit Force is a flexible wristband with an embedded display (OLED for the Force, LED for the Fuelband) that allows users to check the time and their current fitness stats. The Force also includes an altimeter to track climbs (be they mountains or stairs) as well as Bluetooth and NFC connectivity.

As well as dedicated wearables, there is also a slow-creep of activity sensors into mobile devices. Apple exemplified this trend with the inclusion the M7 sensor in the new iPhone 5s; this dedicated chip means the smartphone can track movement passively without draining battery power.

Many wearable devices - including the Fuelband and the FitBit Force - also allow users to track their sleep. .

Arts and Entertainment
tvPoldark, TV review
Arts and Entertainment
Cassetteboy's latest video is called Emperor's New Clothes rap
videoThe political parody genius duo strike again with new video
Arts and Entertainment
Louis Theroux: By Reason of Insanity takes him behind the bars again
tvBy Reason of Insanity, TV review
News
Lois Pryce... Life Without a Postcode. Lois lives on a boat with her husband.. Registering to vote in the election has prooved to be very difficult without a fixed residential post code. (David Sandison)
newsHow living on a houseboat meant I didn't officially 'exist'
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Junior Web Designer - Client Liaison

    £6 per hour: Recruitment Genius: This is an exciting opportunity to join a gro...

    Recruitment Genius: Service Delivery Manager

    Negotiable: Recruitment Genius: A Service Delivery Manager is required to join...

    Recruitment Genius: IT Infrastructure Engineer

    £30000 - £40000 per annum: Recruitment Genius: Our client is looking to find a...

    Recruitment Genius: IT Engineer

    £21000 - £23600 per annum: Recruitment Genius: An exciting opportunity to join...

    Day In a Page

    Election 2015: How many of the Government's coalition agreement promises have been kept?

    Promises, promises

    But how many coalition agreement pledges have been kept?
    The Gaza fisherman who built his own reef - and was shot dead there by an Israeli gunboat

    The death of a Gaza fisherman

    He built his own reef, and was fatally shot there by an Israeli gunboat
    Saudi Arabia's airstrikes in Yemen are fuelling the Gulf's fire

    Saudi airstrikes are fuelling the Gulf's fire

    Arab intervention in Yemen risks entrenching Sunni-Shia divide and handing a victory to Isis, says Patrick Cockburn
    Zayn Malik's departure from One Direction shows the perils of fame in the age of social media

    The only direction Zayn could go

    We wince at the anguish of One Direction's fans, but Malik's departure shows the perils of fame in the age of social media
    Young Magician of the Year 2015: Meet the schoolgirl from Newcastle who has her heart set on being the competition's first female winner

    Spells like teen spirit

    A 16-year-old from Newcastle has set her heart on being the first female to win Young Magician of the Year. Jonathan Owen meets her
    Jonathan Anderson: If fashion is a cycle, this young man knows just how to ride it

    If fashion is a cycle, this young man knows just how to ride it

    British designer Jonathan Anderson is putting his stamp on venerable house Loewe
    Number plates scheme could provide a licence to offend in the land of the free

    Licence to offend in the land of the free

    Cash-strapped states have hit on a way of making money out of drivers that may be in collision with the First Amendment, says Rupert Cornwell
    From farm to fork: Meet the Cornish fishermen, vegetable-growers and butchers causing a stir in London's top restaurants

    From farm to fork in Cornwall

    One man is bringing together Cornwall's most accomplished growers, fishermen and butchers with London's best chefs to put the finest, freshest produce on the plates of some of the country’s best restaurants
    Robert Parker interview: The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes

    Robert Parker interview

    The world's top wine critic on tasting 10,000 bottles a year, absurd drinking notes and New World wannabes
    Don't believe the stereotype - or should you?

    Don't believe the stereotype - or should you?

    We exaggerate regional traits and turn them into jokes - and those on the receiving end are in on it too, says DJ Taylor
    How to make your own Easter egg: Willie Harcourt-Cooze shares his chocolate recipes

    How to make your own Easter egg

    Willie Harcourt-Cooze talks about his love affair with 'cacao' - and creates an Easter egg especially for The Independent on Sunday
    Bill Granger recipes: Our chef declares barbecue season open with his twist on a tradtional Easter Sunday lamb lunch

    Bill Granger's twist on Easter Sunday lunch

    Next weekend, our chef plans to return to his Aussie roots by firing up the barbecue
    Joe Marler: 'It's the way I think the game should be played'

    Joe Marler: 'It's the way I think the game should be played'

    The England prop relives the highs and lows of last Saturday's remarkable afternoon of Six Nations rugby
    Cricket World Cup 2015: Has the success of the tournament spelt the end for Test matches?

    Cricket World Cup 2015

    Has the success of the tournament spelt the end for Test matches?
    The Last Word: Justin Gatlin knows the price of everything, the value of nothing

    Michael Calvin's Last Word

    Justin Gatlin knows the price of everything, the value of nothing