Nintendo looks to restore magic with 3D console

Nintendo on Friday brushed off suggestions its magic may be fading despite declining sales of its Wii console, as it prepares to unveil a handheld 3D device it hopes will drive a new gaming revolution.

President Satoru Iwata remained tightlipped about the much-awaited gadget, tentatively know as the "3DS", only saying it will offer a whole new gaming experience to players.

He also shrugged off suggestions that Nintendo has passed the peak of its growth after the company announced its first decline in annual profit for the first time in six years Thursday on slowing sales of its Wii and DS devices.

The maker of the hit series "Super Mario Bros" saw net profit fall 18 percent in the year to March as it cut prices of the Wii in response to competition from Sony and Microsoft in the multi-billion dollar industry.

Boasting total lifetime sales of 70.93 million units, a record in the firm's history, the Wii has easily outsold Sony's PlayStation 3 and Microsoft's Xbox 360 since its 2006 launch.

However, analysts say that as the impact of the Wii fades within a saturated market, Nintendo's next move will determine whether it still has the ability to lead the industry.

"We believe there is more room for us to expand the game playing population. We have to do our best, as an entertainment business, so that we can keep offering good surprises to consumers," Iwata told a news conference.

"Obviously, a game won't be fun only because you made it 3D," he said.

"This is still an unchartered territory that requires us to experience more trials and errors."

The so-called Nintendo 3DS will go on sale this fiscal year, allowing users to see 3D images without the need for special glasses. It will be showcased at the E3 game trade show in June in Los Angeles before its commercial launch.

Iwata's remarks came a day after the Kyoto-based company predicted net profit for this year to March 2011 would fall 12.5 percent.

Nintendo said it expects global sales of Wii consoles to fall to 18 million in the fiscal year, down from 20.5 million in fiscal 2009 and 26 million in fiscal 2008.

"I think 18 million consoles is a fairly ambitious target, considering it has been four years since this device was originally launched," Iwata argued.

"I am not pessimistic about the future. We only realise that selling more in the current business environment will be difficult," he said.

Iwata also said the new console will come with tighter piracy controls, which he said is a growing problem in Asia and Europe.

"What is worrying is that more and more people who wouldn't have engaged in these acts before are now doing it without hesitation," he said. "What worries us is that people finding no value in paying for software," he added.

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: Technical Presales Consultant - London - £65,000 OTE.

    £65000 per annum: Ashdown Group: Technical Presales Engineer - central London ...

    Ashdown Group: Senior .Net Developer - Kingston Upon Thames, Surrey

    £70000 - £80000 per annum: Ashdown Group: A long-established, technology rich ...

    Recruitment Genius: Project and Resource Manager

    Negotiable: Recruitment Genius: This fast growing experience-led technology co...

    Recruitment Genius: Sales Support / IT Sales / Graduate Sales / Trainee

    £20000 per annum: Recruitment Genius: An opportunity has now arisen for a Sale...

    Day In a Page

    Homeless Veterans campaign: Donations hit record-breaking £1m target after £300,000 gift from Lloyds Bank

    Homeless Veterans campaign

    Donations hit record-breaking £1m target after huge gift from Lloyds Bank
    Flight MH370 a year on: Lost without a trace – but the search goes on

    Lost without a trace

    But, a year on, the search continues for Flight MH370
    Germany's spymasters left red-faced after thieves break into brand new secret service HQ and steal taps

    Germany's spy HQ springs a leak

    Thieves break into new €1.5bn complex... to steal taps
    International Women's Day 2015: Celebrating the whirlwind wit of Simone de Beauvoir

    Whirlwind wit of Simone de Beauvoir

    Simone de Beauvoir's seminal feminist polemic, 'The Second Sex', has been published in short-form for International Women's Day
    Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

    Mark Zuckerberg’s hiring policy might suit him – but it wouldn’t work for me

    Why would I want to employ someone I’d be happy to have as my boss, asks Simon Kelner
    Confessions of a planespotter: With three Britons under arrest in the UAE, the perils have never been more apparent

    Confessions of a planespotter

    With three Britons under arrest in the UAE, the perils have never been more apparent. Sam Masters explains the appeal
    Russia's gulag museum 'makes no mention' of Stalin's atrocities

    Russia's gulag museum

    Ministry of Culture-run site 'makes no mention' of Stalin's atrocities
    The big fresh food con: Alarming truth behind the chocolate muffin that won't decay

    The big fresh food con

    Joanna Blythman reveals the alarming truth behind the chocolate muffin that won't decay
    Virginia Ironside was my landlady: What is it like to live with an agony aunt on call 24/7?

    Virginia Ironside was my landlady

    Tim Willis reveals what it's like to live with an agony aunt on call 24/7
    Paris Fashion Week 2015: The wit and wisdom of Manish Arora's exercise in high camp

    Paris Fashion Week 2015

    The wit and wisdom of Manish Arora's exercise in high camp
    8 best workout DVDs

    8 best workout DVDs

    If your 'New Year new you' regime hasn’t lasted beyond February, why not try working out from home?
    Paul Scholes column: I don't believe Jonny Evans was spitting at Papiss Cissé. It was a reflex. But what the Newcastle striker did next was horrible

    Paul Scholes column

    I don't believe Evans was spitting at Cissé. It was a reflex. But what the Newcastle striker did next was horrible
    Miguel Layun interview: From the Azteca to Vicarage Road with a million followers

    From the Azteca to Vicarage Road with a million followers

    Miguel Layun is a star in Mexico where he was criticised for leaving to join Watford. But he says he sees the bigger picture
    Frank Warren column: Amir Khan ready to meet winner of Floyd Mayweather v Manny Pacquiao

    Khan ready to meet winner of Mayweather v Pacquiao

    The Bolton fighter is unlikely to take on Kell Brook with two superstar opponents on the horizon, says Frank Warren
    War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

    Baghdad fights to win back Tikrit from Isis – but then what?

    Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable