Nokia: Mobile phones, not PCs will connect the next billion people to the internet
Thursday 16 September 2010
Nokia is putting its money on the next big trend in the mobile phone market. It's not smartphones, says the company, but mobile phones for the emerging market that will drive the next handset revolution.
"More people will join the information age using a mobile phone than a PC," revealed Mary McDowell, Nokia's executive vice president for Mobile Phones during her keynote at Nokia World on September 15.
"With approximately 80 percent of the world's population in reach of a cell tower, it is the mobile phone that will offer the first PC-like experience for many of the next billion people who will come online."
Nokia might not be far off with its goals "to connect the 'next billion' people to the Internet;" a September 14 report by The Boston Consulting Group suggests that "emerging-market cities represent the single largest commercial growth opportunity globally."
The company used Noka World as a forum to showcase its latest touch and type phone, the Nokia C3 - a device it hopes will stand out in the emerging market thanks to its smartphone-like features and relative affordability.
"New kinds of services and powerful software typically associated with smartphones are becoming more important in the traditional mobile phone space," insisted McDowell.
"We are rolling-out targeted services to meet consumer demand for connectivity, access to information and affordability."
Like Nokia's first touch and type device, the C3 combines a touch screen with the "more familiar" numeric keypad.
The C3 also offers 3G and WLAN connectivity, a 5 megapixel camera with flash, a music player, FM radio, support for up to 32GB of memory, email, and access to applications in the Ovi store.
The C3 is due to make it onto the market by Q4 of 2010 and will be priced at around €145.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Gadgets & Tech
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
Negotiable: Recruitment Genius: An IT Support Analyst is required to join the ...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£30 per hour: Ashdown Group: An industry leading and well established business...