Mobile maker Nokia and American network provider AT&T are giving application developers the opportunity to win cold hard cash for their "killer apps."
The companies have set aside $10 million dollars for the competition which aims to award developers for showing off the great features in Nokia's new Symbian operating system and the soon-to-be released Nokia N8 smartphone's hardware.
"Whilst this is great news for developers, it's even better news for us as consumers and Nokia users. We've already seen a big leap in the standard of apps and additional functionality available through Ovi Store and this trend looks set to continue over the coming months," said Nokia in a September 23 post on its Nokia Conversations blog.
Nokia is pushing hard to increase the number of applications in its Ovi Store, eager to maintain its lead in the cutthroat mobile market.
According to application analytics firm Distimo, there are around 27,000 applications in the Ovi Store. Rival mobile maker Apple has around 225,000 apps in its store, Google's Android Marketplace around 70,000 and Research In Motion is trailing behind with around 9,808 apps according to Distimo's figures.
The Calling All Innovators competition is open to developers in North America. Submissions are open now and close on Friday, January 28, 2011.