Nokia vows to defend smartphone territory

Finland's Nokia on Monday vowed to defend its number one position in the lucrative smartphone market, where it is under fierce pressure from Apple's iPhone and Research in Motion's Blackberry.

The Finnish giant's latest top-end device, the touch-screen N8, was unveiled at its annual Asian trade event in Singapore.

The regional launch of the N8 comes exactly a week after Apple chief executive Steve Jobs unveiled an upgraded version of the phenomenally successful iPhone in San Francisco.

Smartphones are advanced handsets that allow users to surf the Internet, record videos and carry out other multimedia functions as well as talk and send messages. The N8 is based on Nokia's updated Symbian operating system.

"Nokia's leadership has been questioned in recent months," Jo Harlow, senior vice president for smartphones, said in an opening speech at the event.

"However, it is often overlooked that we continue to have the largest market share in mobile devices and the largest share in smartphones, which is the fastest growing segment," she said.

Nokia is still the world's top mobile phone maker but it has struggled to find an answer to the iPhone and Blackberry in the smartphone sector, where profit margins are much higher.

In April, Nokia - which has sold more than a billion phones of all types worldwide - announced it managed to boost the company's smartphone market share to 41 percent from an estimated 40 percent in October-December 2009.

In absolute figures, it meant Nokia sold 21.5 million of the 52.6 million smartphones sold globally during the first quarter.

For the first quarter, Nokia's net profit rose to 349 million euros (465.6 million dollars) from 122 million euros a year ago, when it was hit by the global economic downturn.

Analysts said Nokia was trying to regain the initiative in the smartphone sector from the US-made iPhone, Canada's Blackberry and a host of other challengers including products made by South Korea's Samsung.

"In terms of market share, they are still the market leader because of their large existing customer base and strong shipments," said Nathan Burley, a telecommunications analyst with Ovum consultancy.

"But in terms of value and mindshare, they have really lost their way...," he told AFP.

Despite the fierce competition, Nokia is still seen as a formidable player.

"What Nokia can leverage on is their massive scale and brand recognition, said Marc Einstein, Tokyo-based industry manager for regional mobile and wireless communication with research firm Frost and Sullivan.

"You can never write Nokia off because of the massive scale that they still have."

The N8, available in the third quarter, is described by Harlow as a "full blown entertainment centre" that can be plugged into home entertainment systems and take high-quality still pictures with a 12-megapixel camera.

More than 1.2 billion people globally own a Nokia mobile device and the company is determined to be nimble and responsive to customer needs, said Chris Carr, the company's regional vice president for sales.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Life and Style
life
News
news

The party's potential nominations read like a high school race for student body president

Voices
A mother and her child
voices
Voices
The veterans Mark Hayward, Hugh Thompson and Sean Staines (back) with Grayson Perry (front left) and Evgeny Lebedev
charity appealMaverick artist Grayson Perry backs our campaign
Arts and Entertainment
Cold case: Aaron McCusker and Christopher Eccleston in ‘Fortitude’
tvReview: Sky Atlantic's ambitious new series Fortitude has begun with a feature-length special
Voices
Three people wearing masks depicting Ed Miliband, David Cameron and Nick Clegg
voicesPolitics is in the gutter – but there is an alternative, says Nigel Farage
News
i100
News
people
Sport
Chelsea manager Jose Mourinho
footballI have never seen the point of lambasting the fourth official, writes Paul Scholes
Life and Style
Vote green: Benoit Berenger at The Duke of Cambridge in London's Islington
food + drinkBanishes thoughts of soggy school dinners and turn over a new leaf
News
Joel Grey (left) poses next to a poster featuring his character in the film
peopleActor Joel Grey comes out at 82
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Ashdown Group: IT Support Analyst - London - £43,000

    £35000 - £43000 per annum + Benefits: Ashdown Group: Senior IT Support Analyst...

    Ashdown Group: Senior Network Engineer - London - £70,000

    £60000 - £70000 per annum + benefits: Ashdown Group: An excellent opportunity ...

    Ashdown Group: Senior Systems Administrator - London - £50,000

    £40000 - £50000 per annum + benefits: Ashdown Group: Senior Systems Administra...

    Ashdown Group: Application Support Analyst- (Customer Support) - £29,000

    £29000 per annum: Ashdown Group: Application Support Analyst- (Customer Suppor...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee