O2 enters the 4G fray with £26 a month tariff set for August 29 launch
4G networks offer faster download speeds and better access to streaming music and video
O2 has confirmed that its 4G LTE network will go live on August 29, beginning the battle for mobile customers seeking superfast services.
The Telefónica-owned O2 will be the first network to challenge EE, a merger between Orange and T-Mobile who have had a monopoly on 4G since October 2012. EE, which is the UK’s largest mobile operator with around 28 million customers, currently has close to 700,000 4G users.
Roll-out of O2’s 4G network will begin in three cities (London, Leeds and Bradford) before continuing across the country, adding two million people each month and eventually covering ten additional cities: Birmingham, Newcastle, Glasgow, Liverpool, Nottingham, Leicester, Coventry, Sheffield, Manchester and Edinburgh.
Customers will pay £26 a month for SIM-only tariffs, with the upgrade providing download speeds up to five times faster.
By comparison, EE’s cheapest tariff is £15 a month for just data, and £21 a month for voice and data. However, without knowing the data caps offered by O2’s service it’s difficult to give a fair comparison between the two.
In order to tempt customers to move over to the higher speeds (and therefore increased data usage) O2 will also be offering customers a 30-day ‘happiness guarantee’, allowing them to switch back to a 3G network if unsatisfied with the new service.
O2 have also hinted that they will attempt to differentiate themselves from the competition by offering bundled media content. The company's CEO Ronan Dunne, said that customers who bought a 4G tarrif from O2 would also get a year's "free music content" - though the exact terms of this 'free' content were not given.
Vodafone and Three are also expected to introduce their own 4G services by the end of the year.Three have already promised that it will offer 4G services at no extra cost, and without customers needing to use a new SIM.
Life & Style blogs
Why you should never make assumptions about people with autism
People all over the world are getting semicolon tattoos to draw attention to mental health
Sugary drinks are killing 184,000 adults around the world every year, says study
Optical illusion turns blue demon into brunette
What do the emojis on Snapchat mean?
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
Sickness and disability benefits could be reduced by £30 a week as part of £12bn welfare cuts
- 1 Isis propaganda video shows 25 Syrian soldiers executed by teenage militants in Palmyra
- 2 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 3 Optical illusion turns blue demon into brunette
- 4 Right to die: Belgian doctors rule depressed 24-year-old woman has right to end her life
- 5 The biggest first date turnoff has been revealed
iJobs Gadgets & Tech
£20000 per annum: Recruitment Genius: The leading provider of Employee Managem...
£15000 - £25000 per annum: Recruitment Genius: This Kent based design consulta...
£25000 - £34000 per annum: Recruitment Genius: Are you looking to work for an ...
Negotiable: Recruitment Genius: This role's responsibility also include operat...