O2 enters the 4G fray with £26 a month tariff set for August 29 launch
4G networks offer faster download speeds and better access to streaming music and video
O2 has confirmed that its 4G LTE network will go live on August 29, beginning the battle for mobile customers seeking superfast services.
The Telefónica-owned O2 will be the first network to challenge EE, a merger between Orange and T-Mobile who have had a monopoly on 4G since October 2012. EE, which is the UK’s largest mobile operator with around 28 million customers, currently has close to 700,000 4G users.
Roll-out of O2’s 4G network will begin in three cities (London, Leeds and Bradford) before continuing across the country, adding two million people each month and eventually covering ten additional cities: Birmingham, Newcastle, Glasgow, Liverpool, Nottingham, Leicester, Coventry, Sheffield, Manchester and Edinburgh.
Customers will pay £26 a month for SIM-only tariffs, with the upgrade providing download speeds up to five times faster.
By comparison, EE’s cheapest tariff is £15 a month for just data, and £21 a month for voice and data. However, without knowing the data caps offered by O2’s service it’s difficult to give a fair comparison between the two.
In order to tempt customers to move over to the higher speeds (and therefore increased data usage) O2 will also be offering customers a 30-day ‘happiness guarantee’, allowing them to switch back to a 3G network if unsatisfied with the new service.
O2 have also hinted that they will attempt to differentiate themselves from the competition by offering bundled media content. The company's CEO Ronan Dunne, said that customers who bought a 4G tarrif from O2 would also get a year's "free music content" - though the exact terms of this 'free' content were not given.
Vodafone and Three are also expected to introduce their own 4G services by the end of the year.Three have already promised that it will offer 4G services at no extra cost, and without customers needing to use a new SIM.
Life & Style blogs
Snapchat removed the Best Friends list feature and 'stalkers' are upset
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Fifty years of David Bowie's hairstyles in one animated gif
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Eight-year-old girl Camilla Lisant suggests possible cure for cancer to her scientist father
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
Have we reached 'peak food'? Shortages loom as global production rates slow
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
iJobs Gadgets & Tech
£60000 - £70000 per annum + benefits: Ashdown Group: An excellent opportunity ...
£40000 - £50000 per annum + benefits: Ashdown Group: Senior Systems Administra...
£29000 per annum: Ashdown Group: Application Support Analyst- (Customer Suppor...
£55000 per annum: Ashdown Group: Service Delivery Manager - Retail / FMCG / WM...