On-demand mobile video in high demand in Europe
Thursday 30 September 2010
In the last 12 months the number of European consumers watching video on their mobile phone has increased by 66 percent.
In the UK, France, Germany, Spain and Italy (the EU5), there are now over 12.1 million consumers using their mobile phone to watch on-demand programs and streaming videos each month, says market researcher ComScore.
Spain has seen the largest jump in video-watching mobile subscribers, up 90 percent year on year to almost 1.7 million subscribers.
The largest increase in mobile video has taken place in the on-demand video/TV programming market where consumption has jumped up by 99 percent year on year in the EU5 since July 2009.
Consumers are tuning into the phenomenon of watching on-demand video on their mobile phones in the millions, facilitated by easier access to increased content and the propagation of handsets tailored to media consumption.
"The era of 'video-on-the-go' has finally arrived," said comScore European VP Mobile, Jeremy Copp.
"We've seen major developments throughout the mobile space - in networks, in devices and in software and applications - and now we're seeing the result: a rapidly growing audience of consumers accessing video on their mobiles, be it broadcast, on-demand or sideloaded."
Two out of every three people watching video on their mobile phone in the EU5 admitted to watching the content on their smartphone - suggesting mobile video will continue on its upward trend as more smartphones enter the market.
The figures were published on September 29 as part of ComScore's MobiLens service.
Life & Style blogs
How to carve a pumpkin for Halloween with this step-by-step tutorial
Health: When masturbation can be fatal: The practice of auto-erotic asphyxia is often concealed by a coroner's verdict. Monique Roffey looks at a lethal taboo
Sex with more than 20 women 'reduces risk of prostate cancer'
Top 10 horror video games for Halloween
Jamie Oliver’s version of Jollof rice does not go down well with West Africans
Pope Francis declares evolution and Big Bang theory are real and God is not 'a magician with a magic wand'
Huge surge in Ukip support after EU funding row, according to new poll
Ukip ‘exploiting grooming scandal’ to secure party’s first police chief
Nigel Farage: 'There’s nothing wrong with white people blacking up'
Maureen Lipman says 'she can't vote Labour while Ed Miliband is leader'
Pope Francis: 'Caring for the poor does not make you a communist'
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 3 Woman blinded as a child can see again after hitting her head on a coffee table
- 4 Paul Hollywood: Police asked if I wanted them to arrest Mary Berry for vandalism after she 'defaced' my car
- 5 If you think Russell Brand’s new book is confused, you should read what his critics have to say about it
iJobs Gadgets & Tech
£18000 - £23000 per annum + Uncapped Commission: SThree: SThree Group has been...
£18000 - £27000 per annum + Commission: SThree: The SThree group is a world le...
£35000 - £40000 Per Annum plus excellent benefits: Clearwater People Solutions...
£20000 - £25000 per annum + OTE £35K: SThree: We consistently strive to be the...