Online video viewers decline as summer begins
Wednesday 20 July 2011
The number of unique US visitors to YouTube and other video sites throughout June declined according to market insights company Nielsen which attributes the declining numbers to the beginning of summer and the school holidays.
A Nielsen study into online video consumption looked at the unique visitors to the ten following online video destinations - YouTube, VEVO, Facebook, Yahoo!, MSN/Windows Live/Bing, The College Humor Network, Hulu, AOL, Media Network, Netflix and CNN Digital.
The study found that throughout June the total number of unique visitors in United States to all online video sites in June decreased by 1.7 percent when compared to May.
All of the ten video sites surveyed experienced a decline in unique visitors with the exception of the College Humor Network which experienced a 23.2 percent increase in unique visitors.
Of the sites surveyed YouTube attracted the largest number of unique visitors, though the site still experienced a three percent month-on-month decrease in unique visitor numbers.
Nielsen attributes these declining month-on-month viewers to the beginning of the summer months and of the summer holidays which in America typically commence around the second or third week of June.
YouTube's position at the top of the online video viewing world was reinforced by data from Experian Hitwise which found that the site accounted for one-in-five of visits to all websites in April by UK internet users. In addition despite the proliferation of other video sharing sites and social networks, the same Experian Hitwise report found that the site was also the fastest growing social network in the UK.
Life & Style blogs
No, a porn star wasn't tricked into performing a sex act on her brother
What do the emojis on Snapchat mean?
A nap a day could save your life
Have sex with your iPad thanks to the new sex toy no-one asked for
The antidote to Tinder? Majority of dating app users want relationship, rather than hook-ups, study finds
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Stock up on canned food for stock market crash, warns former Gordon Brown adviser
Labour leadership: Jeremy Corbyn voters most likely to believe 'world is controlled by a secretive elite'
- 1 Caitlyn Jenner car crash: Driver who died in collision sued by surviving passengers for $18.5m
- 3 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 4 Hulk Hogan wants to be Donald Trump's running mate in the US Presidential election
iJobs Gadgets & Tech
£40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...
£20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...
£20000 - £25000 per annum: Recruitment Genius: This leader in the e-cigarette ...
£32000 - £40000 per annum: Recruitment Genius: With extensive experience and a...