PC use in decline as consumers find the switch to tablet computing 'easy'
Tuesday 22 February 2011
Consumers are finding it easy to make the switch from desktop PCs to tablets says a new study by research company NPD Group on
Evolving Technology Trends.
Consequently, people are spending less time emailing, browsing the internet and interacting with their social networks on PCs and more time engaging with their tablets and smartphones.
"Thirty percent of tablet owners said they are e-mailing and browsing the Internet less on their PCs, and 28 percent said they are using social networking features less," revealed the NPD Group on February 18.
Tablet owners are consuming media and screen-oriented core functions (like browsing and social networking) with a new-found ferocity - great news for tablet makers as these three tasks are also the most important to tablet owners.
The study shows that tablet owners are not only spending more time with their device to browse the net and catch up with their friends on Facebook and Twitter than they are on their PC, they are also more satisfied with the experience.
The NPD Group revealed that "68 percent of consumers said they were very satisfied with their Internet experience on their tablet, 67 percent with e-mail, and 60 percent with social networking."
Tablet-based emailing is on the rise, but smartphone users are even more likely than their tablet-using counterparts to have ported their email from their computer to their phone.
Thirty-five percent of smartphone owners are now emailing on their smartphone instead of from their PC.
However the satisfaction levels of smartphone owners who had ported their email to their mobile device were lower than those of tablet owners who had made the switch.
Fifty-nine percent of smartphone owners said they were very happy with the email features on their device.
Satisfaction with mobile-based social networking and internet browsing was lower, with 49 percent and 42 percent of smartphone owners saying they were very satisfied with the respective features.
A December 2010 study by Google found consumer interest in tablet PCs had grown by 1,328 percent year over year while interest in netbooks had dropped by around 50 percent. The study also found that 69 percent of shoppers spend between one to four weeks researching portable devices before purchasing.
The NPD Group study was conducted in December 2010 and was based on the responses of more than 2,400 consumers in the US.
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