Pink is the next Nintendo 3DS color

Having launched with a choice of two colors - black or blue - a 'Misty Pink' Nintendo 3DS will make its worldwide debut in Japan this October.

Company president Satoru Iwata explained that the percentage of female 3DS owners was tracking at slightly less than 50 percent, in comparison to just over 50 percent on the DS and an even split on the Wii.

That's something Nintendo wants to alter, with a pink 3DS and a selection of female-friendly games on the way: Girl's RPG Cinderellife (a hostess club sim from the makers of the Professor Layton series), and a 3DS version of fashion game Girls Mode (aka Savvy Style).

The pink 3DS will launch in Japan on October 20 for ¥15,000, the same price as the black, blue and red color variations which sell for $169 and €169 elsewhere.

Sony will announce a launch date for the new PlayStation Vita handheld at the Tokyo Game Show on September 14.

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