PlayStation prepares for final push as fake VP tries out new game
Tuesday 18 May 2010
PlayStation's fictitious and unfeasibly versatile Vice President, Kevin Butler (aka actor Jerry Lambert) has lent his face to the marketing campaign behind the new
ModNation Racers video game that comes out on May 25 (May 21 in the EU).
The popular Kevin Butler character started off as a spoof of and counter to Sony's austere image, portrayed as a big-headed buffoon who was constantly changing job-titles in order to stay relevant.
His presence also dovetails with PlayStation's initiative to ask genuine video game developers to try their hand at ModNation Racers' track creation mode. Staff from Insomniac Games and Sucker Punch Productions have weighed in with their interpretations of Ratchet & Clank and Infamous respectively - though both studios are independent, their output is steadily focused on the PlayStation platform.
In contrast with their professional knowledge, Butler's fat-headed nonsense provides some light relief - until Sony Computer Entertainment's real life CEO Jack Tretton steps in to trade put-downs and show him who's boss.
There is also a brief allusion to the much-delayed flagship title Gran Turismo 5, like ModNation a PlayStation 3 exclusive, leading to further speculation that a definitive announcement will be made during June's E3 industry conference.
The month of May has turned out to be unusually busy with regards to high-profile entries to video games' motor racing genre.
Split Second is an excuse to take high-powered supercars, pickups, and muscle cars through unique locations that are rigged with explosives in a vision of motorsport reinterpreted through the lens of a Hollywood blockbuster.
Blur's focus is more on the thrill and speed of street racing, featuring a fleet of licensed brands combined with collectible power weapons that can shove opponents out of the way.
Both the above are multi-platform endeavors, available on Xbox 360, PlayStation 3, and PC, while Sony will no doubt be pleased that TrackMania Wii, which is a similarly family-friendly title with a track creation mode all of its own, has had its release date shifted to September.
Link: Kevin Butler's Artist Spotlight on YouTube
Marvel has released the first teaser trailer a week early after it leaked online
Life & Style blogs
Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
Fake goats’ cheese found in supermarkets
Alternatives to cow’s milk can cause Vitamin D deficiency
Handy hacks that make life easier: New book reveals how to rid your inbox of spam, protect your passwords and amplify your iPhone
St Bees in Cumbria is named the best place to raise a family in the UK
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Residents should throw a street party and mix with immigrant neighbours, councils told
Russell Brand threatened with arrest after filming outside Fox News headquarters
London bus driver 'kicks gay couple off for kissing'
- 1 Nokia no more: Microsoft drops once-ubiquitous mobile name – in favour of its Lumia brand
- 2 Renee Zellweger on plastic surgery: 'I'm living a fulfilling life and I'm thrilled that perhaps it shows'
- 3 Banksy not arrested: Internet duped by fake report claiming artist's identity revealed
- 4 Australian café owner sparks debate after saying 'No' to having unruly children on premises
- 5 Paralysed man Darek Fidyka walks again after treatment by British doctors on brink of 'cure' for paralysis
iJobs Gadgets & Tech
£30000 - £40000 per annum + benefits and bonus: Ashdown Group: SQL Developer -...
£30000 - £40000 per annum + benefits and bonus: Ashdown Group: SQL Developer ...
£35000 - £50000 per annum + Benefits + bonus: Ampersand Consulting LLP: .NET a...
£60000 - £70000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...