Rollover EuroMillions jackpot and Jiang Zemin rumors drive searches
Tuesday 12 July 2011
Over the past seven days Google users have been searching in hope for the results of the Euro millions lottery, news of the former president of the People's Republic of China Jiang Zemin and the results of the Casey Anthony trial in the US.
Data from Google Insights show that the search term "euromillions results" experienced a 100 percent increase in growth over the past seven days.
The previous 12 draws have failed to produce an outright winner and the last draw on Friday, July 8 was no exception to this unlucky streak. In each case when there is no outright winner, the prize money is carried over to the following week - known as a "rollover." The EuroMillions jackpot now stands at €185 million and the next draw will be made on Tuesday, July 12.
The Chinese characters "???," meaning "Jiang Zemin," were also a popular search term over the past seven days. The internet is rife with speculation surrounding the alleged death of the former president of the People's Republic of China after he failed to attend the Chinese Communist Party Gala on Friday, July 1, although official sources have denied the rumors.
Several media outlets are reporting that the CCP has banned searches relating to Jiang Zemin within the country; however, data from Google Insights shows that the majority of searches for ??? originated within China - suggesting that either the ban has been lifted or users were unable to obtain results.
The trial of Casey Anthony, a mother accused of killing her child, has been gripping the United States and associated searches appear twice in the top eight search terms with the largest increase in growth. The defendant was acquitted on the charges of first-degree murder on July 5 but was sentenced to a year in prison on July 7 for charges of misdemeanor and providing false information to a police officer.
The search terms with the most significant growth worldwide in the last seven days, as measured by Google Insights and recorded on July 11, were:
01. casey anthony verdict (breakout*)
02. ??? (+4,500%)
03. casey Anthony (+350%)
04. euromillions results (+100%)
05. eokul (+80%)
06. national lottery (+50%)
07. copa America (+40%)
08. fox news (+40%)
*Breakout defines a search term that has experienced a change in growth greater than 5,000 percent.
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