Two of this year's biggest video game trailers both use Kanye West's "Power" as soundtrack - Forza Motorsport 4 and Saints Row: The Third.
"The selection of the song 'Power' was actually something that was written into the [trailer's] script originally," explains Saints Row lead writer Steve Jaros in the commented video uploaded Monday.
"All of the beats were timed to the music, and we spent a lot of time massaging the track."
The trailer was also packed with references to the Saints gang's superstar status.
Did you spot a Saints energy drink, champagne, and branded clothing first time around? The Power trailer also revealed a secret deal between the Saints and power mad mega-corp Ultor.
One of the Saints has become a reality TV star, the gang is aided by an ex-FBI agent, and Monica Hughes - city mayor in Saints Row 2 - is now a US senator.
Saints Row: The Third is to be released during the week of November 15. That's at the same time as another big free-roaming game, Assassin's Creed Revelations, and about a month after Batman: Arkham City and Dead Rising 2: Off The Record.