Sims app challenges Zynga’s dominance
Saturday 27 August 2011
EA's Sims franchise has moved into Zynga's territory with the launch of Facebook app
The Sims Social on Thursday, August 18; despite only being out of beta for seven days the game is already the one of the top apps on the social networking site.
The Sims Social is part of the Sims franchise developed by Electronic Arts (EA) in 2000 and involving a simulation of everyday tasks of one or more characters in the fictitious Sim City.
Data from Facebook app tracking service appdata.com shows that since coming out of beta on Thursday, August 18, The Sims Social has become the fastest growing application this week with over six million daily users.
In terms of daily active users (DAU) the application is now the eight largest on Facebook and is only just over two million DAUs behind Zynga's FarmVille and social gaming behemoth CityVille, which currently has over 14 million DAUs.
The application differs slightly from the traditional Sims gaming platform in that the CPU characters actually belong to the users' Facebook friends. While users' characters don't interact in real time, players can view replays of that day's gameplay and their characters' interactions.
The application can be played at: http://www.facebook.com/TheSimsSocial
The top ten Facebook apps, in terms of daily average users, according to appdata.com on August 26, are as follows:
01. Windows Live Messenger
05. Texas HoldEm Poker
06. Empires and Allies
07. HTC Sense
08. The Sims Social
09. Pioneer Trail
10. Gardens of Time
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