Smartphone sales to exceed 800 million in 2015
Wednesday 18 May 2011
More than 2 billion people around the globe will own a smartphone in 2015 as video chat and app-enabled content consumption becomes ubiquitous.
"Smartphones represent a new lifestyle," said Harry Wang, director, Mobile Research, Parks Associates in a study released on May 17. "Consumer desire for that lifestyle has accelerated the traditional mobile phone replacement cycle and will drive near-term hypergrowth of the smartphone market."
In 2010 there were already around 500 million smartphone users worldwide, a 70 percent increase from 2009. Within the next five years, those figures will explode. Unit sales will grow by over 175 percent, exceeding 800 million units in 2015.
Research firm Parks Associates also predicts that the number of smartphone users will quadruple over the next 5 years.
Innovation will be the key to success for rivaling smartphone makers.
The link between forward-thinking manufacturers and smartphone success has already been evidenced: Apple, HTC and Samsung have been reinventing the smartphone mold and have become the most successful manufacturers in the smartphone field.
RIM and Nokia, on the other hand, have trailed behind in terms of innovation and their market share has suffered.
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