Smurfs find Facebook friends following film release
Wednesday 31 August 2011
Following the release of the movie
The Smurfs, the tiny blue creatures have been winning over Facebook users, gaining nearly half-a-million new admirers over the past week alone.
The Smurfs is produced by Columbia Pictures and was released throughout most of the world in August. Featuring Neil Patrick Harris and pop star Katy Perry, the movie sees the little blue creatures leaving their magical world and entering New York, beginning a desperate journey back to their village.
Data from social media analysts Famecount.com shows that over the seven days prior to August 30 the Facebook page of the Smurfs movie has gained 472,192 new fans, more than any other Facebook page.
The increase in popularity of the Smurfs Facebook page can most probably be attributed to the exclusive content, including games, that users can gain access to by ‘liking' the page.
A separate Facebook game themed around the Smurfs called Smurf Village was also launched at the beginning of August; the game currently has around 1,314,877 Daily Average Users (DAU), according to Facebook metrics site Appdata.com.
Other popular Facebook pages over the seven days prior to August 30 include those for Harry Potter (USA and UK) Real Madrid and Rihanna.
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