Sony uses augmented reality to help you choose the best TV screen for your room
Tuesday 23 August 2011
When it comes to buying a TV, most people believe that bigger is better, but the largest screen available isn't always the right screen for everyone.
Some people don’t want a huge TV as the focus point of their lounge room but are surprised that the TV they purchased in the store looks smaller (or bigger) than they imagined when they get home.
So how big is too big when it comes to your own living room?
To solve the dilemma, Sony has created an augmented reality web app that help users envision different-sized TVs in their home.
"Up until now a tape measure and guess work is all that most of us have had to rely on when it comes to picking the best sized TV for the home and this often leads to mistakes. We know consumers put a lot of emphasis on getting the right screen size and our research has shown that this is one of the most important features they look for when buying a TV," explains Tim Schwarz, Online Content manager, Sony Europe. "What people don’t often realize is that TVs take up a lot less space than they used to, so you really can go larger. This is why we've developed this simple guide - to give you the confidence to choose the right size TV by accurately visualizing how it would look in situ before you buy."
As technology improves, consumer-focused corporations and e-commerce sites are taking advantage of augmented reality applications to provide user-customized services.
Online clothes retailers such as British online clothing store Banana Flame, which uses a service called Webcam Social Shopper, and Australian Boutique Accessories have embraced augmented reality to create virtual dressing rooms where their clients can try on clothes in their own living room.
A recently published patent application revealed that Apple is working on an augmented reality Map + Compass iOS application that allows users to "capture [a photo of an] intersection on your iPhone's camera and do a search based on that image."
To use Sony’s TV Size Guide visit http://www.sony.co.uk/article/tv-size-guide and follow the instructions.
Life & Style blogs
'Cheeky' Nando's under fire for apparently coming onto a customer on Twitter
MIT robots can now clear hurdles as they run
What do the emoji on Snapchat mean?
iPhone 'effective power' text: how to be safe from iOS bug that lets people crash your phone
Reproduction: how much do you remember from your biology GCSE?
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
A nation of inequality: How the UK is failing to feed its most vulnerable people
Australian man punched in the face for defending Muslim women from abuse on train
David Starkey 'tells Amal Clooney to shut up and stop over-promoting human rights'
EU referendum: David Cameron to deny EU migrants and under-18s the chance to vote
- 1 Saudi Arabia mosque bombing: Two volunteer security guards hailed as heroes for stopping Isis suicide bomber reaching worshippers
- 2 Maisie Williams has an excellent message for one confused fan
- 3 Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
- 4 Tampon tax scrapped in Canada after petition convinces conservative government
- 5 Kate Moss on the naked Calvin Klein shoot and the obsession that ended her relationship
iJobs Gadgets & Tech
£27500 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...
£35000 - £45000 per annum: Recruitment Genius: They are the go-to company for ...
£20 - 28k + Benefits: Guru Careers: We are seeking a Graduate Software Develop...
Negotiable: Recruitment Genius: A Digital Web Designer is required to join a f...