'Star Wars' MMO breaks pre-order record
Wednesday 27 July 2011
EA is feeling "very bullish" about
Star Wars: The Old Republic, revealing that it has the "largest number" of pre-orders in comparison to the firm's other titles.
"The next closest number is [for] Battlefield 3, and it was up significantly from there," said EA Games boss Frank Gibeau during a July 26 earnings call.
No wonder, then, that the company feel that SW:TOR represents a "tens of millions of persons opportunity."
That's indication EA is aiming at equaling or besting World of Warcraft, currently at around 11 million subscribers.
They're particularly interested in "people who have played World of Warcraft and lapsed."
EA had previously predicted that SW:TOR would start making money for them once it hit 500,000 subscribers.
Upwards of 1.5 million and things will be looking pretty peachy for the bigwigs that backed this expensive project.
Pre-orders opened on July 21, with a phased launch implied and no doubt encouraging early pre-orders for those who want to play right from the start.
There's still no firm release date beyond "holiday 2011" (November to December), but more information is expected to be given during EA's September report, if not before.
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